NAIROBI, Kenya- Africa’s storytelling landscape just got a massive boost, thanks to the Creative Economy Practice (CEP) at Co-Creation Hub (CcHUB).
The organization recently launched the Content Creative Economy Incubator program alongside the unveiling of the state-of-the-art Entertainment Hub in Nairobi.
These initiatives aim to empower African storytellers in film, TV, and the Creator Economy, with a strong focus on promoting gender-equitable narratives and dismantling harmful stereotypes.
The new incubator, delivered in collaboration with Africa No Filter, is designed to equip storytellers with skills to craft narratives that authentically portray diverse male and female perspectives.
The initiative seeks to challenge outdated gender norms, driving positive social and economic outcomes, particularly for adolescent girls and young women.
“By shifting the narrative on gender roles, we can empower communities and foster inclusivity,” said CcHUB Managing Director Ojoma Ochai.
She emphasized that the program offers tailored support, including training, funding, and networking opportunities, to help creators produce transformative content that challenges stereotypes and inspires change.
The program’s impact is already evident. Since its launch in August 2024, over 150 participants have attended virtual workshops, and 60 emerging creators in Kenya and Nigeria have participated in a three-month Creator Economy Incubator.
Notable Kenyan creatives like Njugush, Celestine Ndinda, and Judy Nyawira have contributed as facilitators, enriching the experience for budding storytellers.
The centerpiece of the initiative is the newly launched CEP Entertainment Hub, housed at Nairobi’s iHub.
This cutting-edge facility offers everything a storyteller could dream of: fully equipped podcast studios, editing suites, a media room with filming capabilities, and collaborative workspaces. A similar hub is set to open in Lagos, Nigeria.
But the hub isn’t just about infrastructure. It also serves as a vibrant community space for creators to collaborate, share knowledge, and network with industry leaders.
According to Moky Makura, Executive Director of Africa No Filter, “Creative hubs are scarce across Africa, yet they play a critical role in fostering innovation. This hub is about creating, not just consuming.”
Through workshops and masterclasses led by industry experts, the program is equipping participants with the tools to produce impactful content.
Grants are also available for storytellers with innovative ideas that align with the mission of promoting gender-equitable narratives.