NAIROBI, Kenya — Safaricom Investment Co-operative (SIC) is set to undergo a significant transformation after receiving approval from the Ministry of Co-operatives and Micro, Small and Medium Enterprises (MSMEs) Development to rebrand.
The cooperative, founded in 2009 by Safaricom PLC employees, will soon adopt a new name, logo, and brand colors in a strategic move designed to reinvigorate its operations and boost its fortunes.
The decision comes at a critical time, as the cooperative has faced scrutiny over recent years for a consistent reduction in dividend payouts to shareholders.
The rebrand is part of a broader effort to realign with market trends and enhance its appeal to current and prospective members.
According to SIC CEO Churchill Winstones, this rebranding effort aligns with the Society’s 2023-2027 strategic plan aimed at spurring growth and diversification.
“As a Society, we strive to align with emerging market trends to ensure we develop a cutting-edge company image that resonates with the values and expectations of our members,” said Winstones. “We are therefore pleased to receive this go-ahead that will see us soon adopt a new brand identity through the change of our brand name, logo, and brand colors. This is a strategic move that will redefine our brand narrative, thus positioning us for future success.”
The new brand identity was endorsed by SIC members during a Special General Meeting, reflecting a strong vote of confidence in the cooperative’s future direction.
Over the past eight months, SIC has worked diligently on crafting a fresh look and feel to foster growth and adaptability in a competitive investment landscape.
With a membership base of over 5,000 investors as of March 2024, SIC’s strategic focus for the coming year includes building a sustainable operating model that will support its rebranding initiatives.
This evolution promises to deliver a consistent and enhanced customer experience, offering world-class products and services that transform the economic and social well-being of its investors.
The cooperative, founded in 2009 by Safaricom PLC employees, will soon adopt a new name, logo, and brand colors in a strategic move designed to reinvigorate its operations and boost its fortunes.
The decision comes at a critical time, as the cooperative has faced scrutiny over recent years for a consistent reduction in dividend payouts to shareholders.
The rebrand is part of a broader effort to realign with market trends and enhance its appeal to current and prospective members.
According to SIC CEO Churchill Winstones, this rebranding effort aligns with the Society’s 2023-2027 strategic plan aimed at spurring growth and diversification.
“As a Society, we strive to align with emerging market trends to ensure we develop a cutting-edge company image that resonates with the values and expectations of our members,” said Winstones. “We are therefore pleased to receive this go-ahead that will see us soon adopt a new brand identity through the change of our brand name, logo, and brand colors. This is a strategic move that will redefine our brand narrative, thus positioning us for future success.”
The new brand identity was endorsed by SIC members during a Special General Meeting, reflecting a strong vote of confidence in the cooperative’s future direction.
Over the past eight months, SIC has worked diligently on crafting a fresh look and feel to foster growth and adaptability in a competitive investment landscape.
With a membership base of over 5,000 investors as of March 2024, SIC’s strategic focus for the coming year includes building a sustainable operating model that will support its rebranding initiatives.
This evolution promises to deliver a consistent and enhanced customer experience, offering world-class products and services that transform the economic and social well-being of its investors.
