NAIROBI, Kenya — Isuzu East Africa has ended its nearly five-decade partnership with Associated Motors Limited, marking a significant shift in its dealer network and aftersales structure in the region.
In a statement issued on March 19, the automaker confirmed that Associated Motors Limited (AML) is no longer part of its authorised dealership network.
“We, however, wish to inform you that Associated Motors Limited has ceased being an Isuzu East Africa dealer,” the company said.
Customer Transition Plan
Isuzu East Africa said customers previously served by AML will be reassigned to its existing dealer network to ensure continuity of service.
“Customers previously served by Associated Motors will be transitioned to our current dealer network to ensure uninterrupted support,” the company stated.
The firm also provided support channels, including a toll-free line, email, and its official website, to assist affected customers during the transition period.
A Longstanding Industry Partnership
The separation brings to a close a relationship that dates back to the 1970s, during which AML operated as one of Isuzu’s flagship 3S (sales, service, and spare parts) dealers in East Africa. The dealership played a central role in expanding Isuzu’s footprint in Kenya’s commercial and passenger vehicle market.
Over the decades, the partnership contributed to the brand’s dominance in Kenya, particularly in the truck and public service vehicle segments.
Isuzu East Africa has in recent years deepened its local investment, including a KSh 3.1 billion parts distribution hub and the rollout of locally assembled models such as the MU-X SUV.
The localisation strategy aims to lower vehicle costs and improve supply chain efficiency, with price reductions of up to 27pc on select units.
However, the company did not disclose reasons for the termination of the AML dealership agreement, leaving room for industry speculation over strategic realignment, performance metrics, or evolving distribution models.
Broader Market Context
The development comes amid a wave of corporate restructuring and exits across East Africa, reflecting shifting regulatory, economic, and competitive pressures.
In Tanzania, Uber exited its ride-hailing operations on January 30, 2026, after nearly a decade in the market. The move followed tighter fare controls, commission regulations, and intensifying competition from regional rivals.
Meanwhile, Kenya-based clean energy firm KOKO Networks shut down operations in early 2026 after failing to secure government approval to trade carbon credits internationally.
The company entered administration on February 1, with PricewaterhouseCoopers appointed as joint administrator to oversee insolvency proceedings.
Isuzu East Africa thanked AML for its decades of contribution and expressed appreciation to customers for their continued loyalty, even as it restructures its distribution network for the future.
