The fund aims to reduce the continent’s reliance on external aid during crises by tapping into the collective power of the African diaspora.
As part of the campaign, PayAngel will contribute £10 to the fund for every user who downloads its app and uses the promo code “FUSE.”
This effort gives members of the diaspora a direct way to support Africa’s resilience and development.
Fuse ODG, known for his advocacy of African pride and identity, emphasized the urgency of taking proactive measures.
“We don’t have to wait for another tragedy to strike. We can start building this fund now,” he said.
The economic contributions of the African diaspora have long been pivotal. While Africa receives about $50 billion annually in aid, diaspora remittances surpass this figure, reaching nearly $90 billion each year.
These funds, sent to support families and communities, are a testament to the transformative role of Africans abroad.
The fund also seeks to challenge outdated perceptions of Africa.
Fuse ODG highlighted the harm caused by oversimplified portrayals like those from Band Aid’s charity single “Do They Know It’s Christmas?”, which depicted Africa as uniformly struggling and dependent.
“Those images created an identity crisis, feeding stereotypes that distort Africa’s image in global markets,” Fuse said.
This misrepresentation comes at a high cost. A report by Africa No Filter and Africa Practice revealed that Africa’s reputation as a “high-risk” investment destination costs the continent £3.2 billion annually in inflated interest rates on sovereign debt.
To counter these narratives, Fuse ODG released We Know It’s Christmas, an Afrobeats track celebrating Africa’s successes and resilience.
Proceeds from the song will support the fund, reinforcing its message of self-reliance and dignity.
Fuse ODG also pointed to Africa’s strides in culture, innovation, and economic development.
From the global explosion of Afrobeats to technological breakthroughs, Africa is shaping its own future.
Initiatives like Ghana’s Year of Return, which Fuse helped launch, have deepened connections between the diaspora and the continent, generating $1.9 billion for Ghana’s economy alone.
“When humanitarian fundraising is needed, it should be led by Africans and designed for long-term impact,” Fuse added, outlining his vision for a future where the continent takes charge of its challenges.