One of Kenya’s leading sports and gaming brands, Betika, has unveiled a Sh100 million giveaway campaign aimed at rewarding its growing community of players.
The six-week promotion, dubbed Beba Beba Uki Betika, runs from October 1 to November 11 and promises a host of weekly and grand prizes.
The campaign will culminate in a grand draw on November 14, where the ultimate winner will drive away in a brand-new Isuzu NQR 81 – a 33-seater bus.
On the same day, two other lucky participants will each receive a Suzuki Baleno GLX.
For as little as Sh30, participants can enter the draw, with no cap on the number of entries.
Each bet placed, whether winning or losing, counts as an entry, giving all customers an equal chance to win.
Speaking at the launch event in Nairobi, Betika Group CEO Mutua Mutava said:
“At Betika, our customers are at the heart of everything we do. With the Beba Beba Uki Betika campaign, we are happy to reward their loyalty and support. This giveaway allows us to give back to society while positively impacting the community.”
He added, “The campaign levels the playing field for all players because whether you win or lose, you still have a chance to take something home.”
Weekly winners will also walk away with Bajaj BM 125 HD motorbikes and Samsung 55” 4K UHD televisions.
Winners of weekly prizes will be announced on Betika’s landing page, and tangible prize winners will be contacted within seven days to guide them on how to claim their rewards.
The company reaffirmed its commitment to responsible betting while continuing to elevate the gaming experience through entertaining and rewarding campaigns.
Since 2019, Betika has invested over KES 500 million in sports sponsorships, talent development, and community engagement through its “Betika Na Community” program.