Radio personality DJ Xclusive has called on Kenyans to stop participating in the popular tree‑hugging challenge trend, arguing that the practice serves little purpose beyond temporary social media attention.
His remarks come as more people across the country take up endurance tree‑hugging feats and enjoy the viral wave.
In an Instagram post shared on January 10, 2026, Xclusive wrote, “Dear Kenyans, tree‑hugging is not a career path. Kindly stop the nonsense.”
The comment was aimed at what the DJ described as a growing number of young people engaging in long‑hour tree‑hugging sessions for visibility, likes, and potential rewards, rather than substantive impact.
The trend traces back to environmental activist Truphena Muthoni, who went viral in December 2025 after completing a 72‑hour tree‑hugging challenge in Nyeri County to raise awareness about environmental conservation, climate change, and mental health.
Her dedication earned her national recognition, including the Head of State’s Commendation (HSC) and appointment as an ambassador for Kenya’s 15 billion Tree Planting Campaign.
Muthoni’s initiative was largely intended as a peaceful protest to draw attention to the environment, especially the plight of indigenous trees and deforestation.
She has stated that her tree‑hugging efforts aim to inspire broader public action, particularly planting and nurturing trees for long‑term environmental benefit.
Following Muthoni’s feat, several Kenyans have taken up their own tree‑hugging challenges, often with varied motivations.
Among them was Pastor Jimmy Irungu, who embarked on an 80‑hour hug to raise awareness for cancer care, although his attempt ended at the 79 hour after he collapsed.
A 14‑year‑old boy, Stephen Gachanja, also completed a 50‑hour tree hug at Jevanjee Gardens with the purpose of raising money for his brother’s ear surgery, capturing national attention.
Meanwhile, public figures outside entertainment have also weighed in.
Geoffrey Mosiria, Nairobi’s Citizen Engagement and Customer Service CEC, praised individuals like Gachanja for their determination but urged Kenyans to be creative with new initiatives rather than continuing repetitive tree‑hugging challenges that could dilute the legacy of Muthoni’s work.
Mosiria stressed that the real focus should be on planting, nurturing, and protecting trees — not simply hugging them for hours on end.