NAIROBI, Kenya- Justin Bieber is back—and he’s not just dropping music, he’s dropping truths.
After a four-year break since Justice (2021), Bieber returns with SWAG, a bold 21-track album that’s messy, moody, and mad personal.
But don’t let the title fool you—this isn’t the “swaggy” Bieber from the Baby era. This SWAG is grown, gritty, and full of soul.
From lo-fi R&B vibes to chaotic drill beats, the album shows Bieber experimenting with sound in ways we’ve never seen before. He’s older. He’s a dad. He’s healing. And he’s done trying to be perfect.
The opener All I Can Take sets the mood with smooth, slow-burn R&B. But it’s Daisies—the lead single and emotional standout—that really hits.
A stripped-down, vulnerable love letter to Hailey, it sounds less like a song and more like pages from Bieber’s personal journal.
And yes, the features go hard. Think Gunna, Sexyy Red, and Cash Cobain—the latter pushing Bieber into drill territory that somehow works.
It’s unexpected, edgy, and full of risks. Not all of them land, though. Comedian Druski’s skits try to bring laughs, but sometimes pull you out of the vibe.
At 21 songs, SWAG can feel a bit too long, with a few tracks that could’ve stayed in the vault. But maybe that’s the point—Bieber isn’t chasing streams, he’s chasing realness.
There’s freedom in the chaos. Having sold his music catalog, welcomed his first child, and parted ways with longtime manager Scooter Braun, Bieber is clearly in a new chapter.
Purpose was polished. Justice was pop-radio gold. But SWAG feels like a project made for no one but himself.
On Go Baby and Walking Away, he opens up about mental health, disconnection, and the weight of fame.
Then—plot twist—the album ends with a gospel track featuring Marvin Winans. It’s raw, spiritual, and grounding. Not everyone will get it, but it closes the album with soul.
No, SWAG won’t be everyone’s favorite Bieber album. It’s messy, risky, and not always lyrically sharp. But it’s real.
It’s Bieber showing up as himself, flaws and all—and that’s the kind of reinvention we’re here for.
The writing is sharp, balanced, and engaging. Napenda venye you keeps it real honest na without bias, detailed without dragging. Umecapture Bieber’s shift with clarity and depth. Solid storytelling , mmmh pia it’s cool how you balance praises with alittle critism hapo mwisho mwisho👌🏼. ” Some songs would definitely be left out it feels too long”😄