Kenyan television host and lifestyle influencer Nana Owiti has been selected as one of the official influencers for the 2025 Africa Cup of Nations (AFCON), set to be staged in Morocco.
She made the announcement through her Instagram account, confirming her role in amplifying tournament coverage to wider digital audiences.
In her Instagram post, Nana expressed pride at being included in the influencer lineup on a continental stage. Nana hit Instagram with the announcement, — “some personal news. Grateful to be representing kenya on the African stage. —short, sharp, and dripping with pride
As part of her assignment, Nana will contribute to digital storytelling around the tournament, producing content that captures both on-pitch action and the wider fan culture.
AFCON organizers have in recent years incorporated influencer partnerships as part of efforts to expand audience reach beyond traditional broadcast channels.

Although primarily known for her work in television and lifestyle spaces, Nana has been an active participant in football discourse through her digital platforms. She regularly posts commentary during Harambee Stars matches, covers global tournaments like the World Cup and AFCON, and shares her perspective on how the game is experienced at the household and community level.
Her content typically merges football with lifestyle, presenting the sport as a cultural experience rather than purely technical analysis. This style has made her a relatable voice for audiences who engage with football as part of daily life rather than as a specialized subject.
Her inclusion in AFCON’s influencer team highlights the growing recognition of non-traditional football voices in sports media. By selecting figures like Nana, AFCON is targeting diverse audiences — including younger fans who consume sports content primarily through social media.
The Confederation of African Football (CAF) has increasingly leaned on digital-first strategies to engage fans. Influencers are tasked with covering not just matches, but also fan zones, cultural events, and behind-the-scenes moments that may not feature in mainstream broadcasts.
By doing so, AFCON aims to showcase the tournament as more than a football competition — positioning it as a cultural festival that resonates with a global audience. Nana Owiti’s background in lifestyle and entertainment content makes her well-suited to this approach.
As AFCON 2025 approaches, Nana is expected to use her platforms to deliver Kenyan fans a front-row digital seat to Africa’s biggest football tournament. For her, the role marks a significant career milestone; for Kenyan football followers, it provides a new connection point to the continent’s premier football event.
The tournament is scheduled to kick off in Morocco between December 2025 and January 2026.