Music streaming giant Spotify has unveiled one of its most unusual creations yet, a $495 cremation urn with a built-in speaker designed to play a person’s favorite music even after they are gone.
Dubbed the ‘Eternal Playlist Urn,’ the limited-edition product was created through a partnership between Spotify and beverage brand Liquid Death, a company known for its edgy and unconventional marketing campaigns.
The urn allows families to stream music from a smartphone via Bluetooth, turning the memorial object into a functioning speaker that can play curated playlists or favorite songs.
Only 150 units of the urn were produced, making it more of a novelty collector’s item and marketing stunt than a traditional funeral product.
The Eternal Playlist Urn looks similar to a modern decorative urn but hides a key piece of technology inside its lid.
Built into the top is a Bluetooth speaker that can connect wirelessly to a phone, tablet, or laptop.
Once paired, users can open the Spotify app and play any playlist or song, with the audio streaming through the urn’s speaker.
The concept is meant to symbolize the idea that a person’s music and memories can continue long after they are gone.
The urn itself is made from polyester resin, a lightweight but durable material often used for decorative sculptures and memorial items. The speaker inside the lid runs on a rechargeable battery and is powered using a USB-C charging port.
Spotify says the idea behind the product is simple: music is deeply personal, and many people associate certain songs or playlists with their identities.
By turning a memorial object into a music player, the company hopes to offer a new way to celebrate someone’s life through the soundtrack they loved.
Alongside the urn, Spotify introduced a digital feature called the Eternal Playlist Generator, designed to create a symbolic ‘afterlife playlist.’
Users can answer a few questions about their musical tastes and listening habits, allowing Spotify’s algorithms to generate a personalized playlist that reflects their music preferences.
The playlist can then be streamed through the urn’s built-in speaker.
The unusual product also fits neatly with the branding of Liquid Death, a canned water company famous for dark humor and irreverent marketing campaigns.
Liquid Death has previously launched unconventional merchandise ranging from miniature coffins to branded caskets and humorous ‘death-themed’ products.
The collaboration with Spotify extends that style into the world of streaming culture.
The limited batch of urns reportedly sold out quickly after launch, fueled by curiosity and viral attention across social media.