Drake and PARTYNEXTDOOR song “Somebody Loves Me” just got the kind of treatment albums used to dream of- 19 official music videos for one song.
Yes, nineteen. Not bonus clips. Not fan edits. Not a deluxe version six months later. Nineteen official videos, all created by different directors, dropped at once like an art exhibition disguised as a pop release.
For an industry obsessed with TikTok snippets, this was the equivalent of dropping a full-course banquet when everyone else is microwaving leftovers.
And while on paper this might sound indulgent, the execution is both a masterclass in music marketing and a flex of cultural dominance.
Starting with the obvious: nobody needs 19 videos for one song. Nobody asked. Nobody expected it. Which is exactly why it works.
For Drake, the project reinforces his status as a cultural innovator and tastemaker. Known for blending commercial success with creative experimentation, he has consistently found ways to push the envelope, from surprise album drops to visual storytelling that extends beyond music videos. For PARTYNEXTDOOR, the release shines a spotlight on his production and artistic identity, allowing his signature moody, atmospheric sound to take center stage alongside Drake’s vocals.
The initiative also demonstrates the power of collaboration between emerging and established talent. Many of the directors were selected through a contest that invited fans and young creatives to pitch concepts, offering them a rare opportunity to work alongside two of the industry’s biggest names. This approach has highlighted a new generation of filmmakers and introduced audiences to fresh storytelling perspectives.
From a creative standpoint, the videos are as diverse as they are ambitious. Some lean into humor, surrealism, or fantasy, while others are grounded in realism and emotion. This variety ensures that viewers can choose the experience that resonates most with them while also encouraging repeated viewings to explore alternate interpretations.
The full set of videos is available on YouTube and OVO Sound’s official channels, allowing fans to explore all 19 interpretations at their own pace. The project is being praised as a bold, forward-thinking approach that merges music, visual storytelling, and audience interaction in ways rarely attempted in mainstream music.
By simultaneously celebrating creativity, highlighting emerging directors, and reinforcing their own musical brands, Drake and PARTYNEXTDOOR have created a release that is both a commercial success and a cultural statement. It’s a testament to the evolving landscape of music and visual media, where a single song can live multiple lives across multiple screens.
Somebody Loves Me is now streaming across platforms worldwide, accompanied by a video experience unlike anything seen in recent years.