Kenya Holds Firm as a Beacon for Development Aid in East Africa – PwC Survey

NAIROBI, Kenya— Kenya remains a key pillar for international development efforts in East Africa, according to a new report by PwC that paints an encouraging picture of the country’s strategic role in the global aid landscape.

The inaugural International Development Sector Landscape Survey – Kenya Report highlights Kenya as the top destination for development support in the region. 

It found that 94pc of funding agencies, all development finance institutions, and 97pc of implementing organizations prioritize Kenya in their work.

“Kenya remains the leading focus country in the region for nearly all international development funding agencies and implementing organizations,” the report states.

Despite rising global uncertainties and funding constraints, Kenya’s stability, strong governance systems, and well-established development networks continue to position it as a preferred partner. 

There’s also a noticeable shift toward more inclusive and community-led solutions.

“There’s a growing emphasis on Peace, Security and Humanitarian Response, and Governance and Public Administration, signaling a holistic approach to resilience-building.”

The report underscores a broader pivot in development focus toward historically underserved rural and arid regions and continued investment in key sectors such as healthcare, agriculture, and climate change.

As some traditional donors scale back, many organizations are adjusting, seeking innovative partnerships and more diverse funding avenues. 

Importantly, 94pc of implementing bodies are now calling for more flexible and unrestricted support, signaling a growing consensus; sustainable impact begins with trusting local leadership.