RIYADH, Saudi Arabia — Kenya has secured a coveted seat on the UN Tourism Executive Council for the 2025–2029 term, solidifying its position as a key player in shaping the global tourism agenda.
The announcement came during the conclusion of the 26th UN Tourism General Assembly held in Riyadh, Saudi Arabia.
The Executive Council is the second-highest decision-making organ of the UN Tourism body, after the General Assembly, giving Kenya a powerful platform to influence global tourism policy and strategy.
In a statement shared on social media, Cabinet Secretary for Tourism and Wildlife Rebecca Miano hailed the milestone as a major diplomatic win for the country.
“It’s great to note that during the 26th UN Tourism General Assembly 2025 concluded today in Riyadh, Kenya secured membership in the UN Tourism Executive Council for the year 2025–2029,” Miano said. “This places Kenya at the centre of crucial decision-making affecting the sector.”
Kenya also clinched key leadership roles within the UN Tourism framework, including:
- Chair of the Tourism and Competitiveness Committee
- Africa’s Regional Representative in both the Tourism & Sustainability Committee and the Programme & Budget Committee
Miano said these appointments underscore Kenya’s regional and global diplomatic appeal and reaffirm the nation’s leadership in sustainable tourism and economic diplomacy.
“This underscores Kenya’s regional and global diplomatic appeal and leadership in different sectors of our economy,” she said. “We look forward to utilizing these viable platforms to enhance our tourism sector, promote sustainable tourism practices, and strategically place Kenya on the global tourism agenda.”
Kenya’s election to the council comes at a time when the country is intensifying efforts to diversify its tourism offerings beyond wildlife safaris — with increased focus on cultural heritage, sports tourism, and eco-friendly travel experiences.
Analysts say the new role could help Kenya attract more investment, foster regional collaboration, and influence policy on issues such as climate change, conservation, and sustainable tourism development across Africa.
