NAIROBI, Kenya– Kenya’s home internet space is evolving rapidly, with new players making notable strides in a market once dominated by Safaricom.
The latest sector statistics from the Communications Authority (CA) for the third quarter of the 2024/2025 financial year highlight a dynamic industry marked by growing competition and rising consumer demand.
Safaricom remains a key player in fixed internet, serving 678,118 home and office connections.
However, its market share now stands at 36.5%, reflecting a gradual shift as customers seek diverse offerings from alternative providers.
Jamii Telecommunications Ltd, through its FAIBA brand, continues to gain traction, accounting for 22.5% of the market with 418,309 connections.
Meanwhile, firms such as Wananchi Group (Zuku), Poa Internet, and Mawingu Networks are making strategic moves, particularly in regions that have traditionally lacked robust internet access.
“The market for fixed internet is experiencing steady growth, largely driven by new fibre rollouts and increased demand for home connectivity,” the report read in part.
The appetite for reliable, high-speed internet remains strong across the country.
Total fixed data subscriptions grew by 8.1% in the quarter to 1.86 million, underscoring the sector’s continued expansion.
Fibre-to-the-home (FTTH) continues to be the preferred option for most households.
