Kenya’s leading telecommunications provider, Safaricom, is set to introduce a new partial number display feature for M-Pesa transactions beginning March 24, 2026, in a move aimed at strengthening user privacy and tackling rising cases of mobile-based fraud.
The update will see phone numbers in transaction messages partially masked, marking a significant change in how customer data is displayed across one of Kenya’s most widely used financial platforms.
Under the new system, users will no longer see full phone numbers in M-Pesa confirmation messages. Instead, portions of the number will be hidden. For example, a number such as 0722 000 000 may appear as 0722 *** 000.
Despite the masking, key identifiers such as the sender’s or recipient’s name will remain visible to help users verify transactions.
Safaricom says the rollout will be phased, meaning not all users will experience the change at the same time.
However, the company has confirmed that the transition will begin on March 24, with the feature gradually extending across person-to-person transfers, PayBill payments and till number transactions.
The introduction of partial number display comes amid growing concern over the misuse of personal data and an increase in mobile fraud cases in Kenya.
Fraudsters have increasingly exploited exposed phone numbers to impersonate legitimate individuals or institutions, often targeting unsuspecting users through social engineering tactics.
By masking parts of phone numbers, Safaricom aims to reduce the risk of such data being harvested and reused for fraudulent activities.
The move is expected to limit the ability of bad actors to build databases of active numbers, a tactic commonly used in scam operations.
The feature also reflects a broader shift toward enhanced data privacy.
As mobile numbers become central to financial transactions, communication and identity verification, they are increasingly being treated as sensitive personal information.
Limiting their visibility is seen as a crucial step in protecting users in an increasingly digital environment.
In addition to addressing fraud concerns, the rollout aligns with Kenya’s evolving data protection framework, which requires organisations to adopt measures that safeguard personal data and minimise unnecessary exposure.
For users, the change introduces both benefits and adjustments. On one hand, the feature enhances security by reducing the likelihood of phone numbers being misused.
On the other hand, it may take time for customers to adapt to recognising transactions without full number visibility, particularly when dealing with unfamiliar contacts.
However, Safaricom maintains that the continued display of names and transaction details will provide sufficient assurance for users to confirm payments.
The update also mirrors global trends in digital communication and financial services, where companies are increasingly adopting privacy-first systems.
Similar number-masking features are already in use across ride-hailing platforms, online marketplaces and fintech applications, allowing users to interact without exposing full contact details.
As digital transactions continue to grow, so too does the need for stronger safeguards. Features such as number masking are becoming essential tools in maintaining trust and ensuring the safety of users.
