Spotify has rolled out a new feature called Listening Stats, a personalized, shareable snapshot that lets users see—and show off—their music habits every week. The feature, announced officially on November 6 2025 via Spotify’s newsroom, builds on the popularity of the platform’s annual “Wrapped” campaign but offers a rolling, always-updated version designed for everyday engagement.
For years, ‘Spotify Wrapped’ has become a cultural moment, sparking memes, celebrity shoutouts, and end-of-year nostalgia. But the music-streaming giant is now betting on more frequent personal analytics to keep users hooked.
The new Shareable Snapshot (the public nickname for Listening Stats) gives a weekly summary of top artists, songs, genres, and listening streaks. It also highlights notable milestones—like when a user hits a new record for most songs streamed in a day or discovers an emerging artist early.
The feature lives right inside the Spotify app. Users can tap their profile icon → Listening Stats to access the dashboard. The snapshot refreshes weekly, with new visual cards showing trends such as Top 5 Artists, Most Played Songs, and Genre Mix.
Each snapshot is easily shareable as an image or story-style post to Instagram, WhatsApp, Snapchat, or X, complete with dynamic color backgrounds and emojis tied to each user’s music mood.
Spotify says Listening Stats is available to both Free and Premium users across more than 60 markets, including Kenya, Nigeria, South Africa, the U.S., and the U.K.
The new rollout underlines Spotify’s strategy to turn listening into a social signal. The platform has already leaned heavily into personality-driven design through features like Blend (collaborative playlists), Daylist, and Jam, which let users co-listen in real time.
Listening Stats adds to that lineup by letting people treat their playlists and listening streaks as a kind of digital mood board.
For artists, the new feature could become a powerful organic-promotion tool. Since each share card includes clickable artist handles and track links, fans are effectively helping surface music to new audiences.
Spotify’s artist-relations team says it will soon roll out creator-specific badges showing when a listener ranks among the “Top 1% of Fans.” That functionality mirrors Wrapped’s ‘Top Fans’ brag rights but updates more frequently, helping musicians spot engagement trends long before year-end analytics drop.
Given recent global scrutiny of data-driven personalization, Spotify was quick to clarify that the feature relies on existing listening data already visible to users and doesn’t collect any new private information.
The company emphasized that users can opt out of sharing their stats publicly or remove the cards at any time.
Spotify’s new addition comes at a time when the streaming industry is increasingly focused on engagement and retention rather than pure subscription growth. By giving listeners bite-sized, feel-good metrics to post weekly, the app deepens emotional attachment to the platform—turning every user into an ambassador.