Latina startup Zelf is launching its seed phrase manager in Medellín, Bogotá, and Panama City, ushering in a new era of digital security.
Key Points:
- Zelf is rolling out its seed phrase manager across Medellín, Bogotá, and Panama City as part of its regional expansion.
- The company offers an innovative solution to the widespread issue of lost access to crypto assets, without storing biometric data.
- With Latin roots and advanced technology, Zelf is positioning itself as an emerging leader in crypto security across the region.
This launch marks a significant step forward in strengthening the security of the regional crypto ecosystem.
What’s Zelf’s Value Proposition?
Zelf enters the market with a clear mission: to solve the problem of lost access to digital assets stored in self-custody wallets—a challenge that, according to industry estimates, has resulted in over $100 billion in losses since 2008.
Through a next-generation biometric public key infrastructure, Zelf allows users to regain access to their crypto using just a password and facial scan, without storing biometric data on servers or databases.
This zero-storage architecture for personal data has drawn international attention, especially in contrast to other companies in the space like U.S.-based World, which has been criticized for intrusive iris scans and centralized management of sensitive information.
With a focus on privacy and usability, Zelf aims to provide a robust, scalable solution for the 700+ million crypto users worldwide, many of whom are constantly at risk of losing access to their assets due to human error or technical vulnerabilities.
The manager, called Zelf Name Service, is now available as an app for Android, iOS, and as a Chrome browser extension.
Leading this innovative project is Johan Castellanos, president of Zelf, who is guiding the company’s expansion from its Latin American roots into the global market.
The initial rollout in Medellín, Bogotá, and Panama City is just the beginning of an ambitious regional expansion plan. Zelf aims to reach Mexico City and other key cities across Latin America by the end of Q2 2025.
As part of its growth strategy, Zelf has also announced the launch of 40 million $ZNS tokens, which will be distributed to all users who purchase an annual subscription to the platform before December 1, 2025.
With an investment of just $12 per year, subscribers will secure a share of this token distribution, designed to incentivize early adoption of the service.
Zelff, a company built by Latinos, not only seeks to solve one of the crypto ecosystem’s most persistent issues but also to position itself as the most promising digital security company in the region, surpassing even established international competitors.
With its innovative approach, cutting-edge tech, and regional roots, Zelf is poised to redefine how users interact with their digital assets and to lead a new era of security and accessibility in the crypto world.
