SUNNYVALE, California – In a move to align with the European Union’s stringent technology regulations, LinkedIn, the professional networking platform owned by Microsoft, has disabled a tool that facilitated targeted advertising.
This decision comes as part of LinkedIn’s adherence to the Digital Services Act (DSA), which imposes strict rules on tech companies operating within the EU.
The action followed complaints by several civil society organizations, including European Digital Rights (EDRi), Gesellschaft für Freiheitsrechte (GFF), Global Witness, and Bits of Freedom.
These groups raised concerns that LinkedIn’s advertising tool might allow advertisers to target users based on sensitive personal data, such as racial or ethnic origin, political opinions, and other personal details linked to their membership in LinkedIn groups.
In March, the European Commission responded to these concerns by requesting information from LinkedIn regarding potential violations of the DSA.
The Act mandates online intermediaries to provide users with greater control over their data, including options to turn off personalized content and to understand how algorithms impact their online experience.
It explicitly prohibits the use of sensitive personal data, such as race, sexual orientation, or political opinions, for targeted advertising purposes.
A LinkedIn spokesperson emphasized the platform’s commitment to its users and advertisers amidst these regulatory changes.
“We are continually reviewing and updating our processes to ensure compliance with applicable laws and regulations,” the spokesperson said. “Disabling this tool is a proactive step to align with the DSA’s requirements and to maintain the trust of our community.”
EU industry chief Thierry Breton commented on LinkedIn’s decision, stating, “The Commission will monitor the effective implementation of LinkedIn’s public pledge to ensure full compliance with the DSA.”
