NAIROBI, Kenya- When you think Safaricom, M-Pesa and seamless mobile transactions likely come to mind. But now, Kenya’s telecom giant is branching out with a bold move into the financial services sector.
Enter the Ziidi Money Market Fund (MMF), a new investment platform aimed at revolutionizing how Kenyans grow their wealth—and it’s all happening right from the M-Pesa app.
With approval from the Capital Markets Authority (CMA), Safaricom is set to shake up the investment landscape. The Ziidi Money Market Fund will enable millions of M-Pesa users to dip their toes into capital markets effortlessly.
According to CMA Chief Executive Officer Wycliffe Shamiah, the fund isn’t just about making investing easier—it’s a milestone for innovation in Kenya’s financial markets.
“Ziidi Money Market Fund is expected to empower unit holders by offering accessible and diversified investment options as part of the broader National Government’s financial inclusion strategy,” he said in a statement.
This initiative aligns with Kenya’s push for greater financial literacy and inclusion, which remains a priority for the government and private sector alike.
Safaricom isn’t diving into this venture solo. To make Ziidi a reality, it teamed up with three heavyweights in the investment world: Standard Investment Bank, ALA Capital Limited, and Sanlam Investments East Africa Limited.
Together, they’ll manage the fund, bringing a mix of expertise and resources to the table.
This partnership underscores Safaricom’s commitment to ensuring the fund is both robust and user-friendly. By leveraging these fund managers’ experience, Ziidi hopes to offer competitive returns while maintaining the accessibility M-Pesa is known for.
So, why should you care about Ziidi Money Market Fund? For starters, it puts investment opportunities in the palm of your hand, making it easier than ever to grow your savings.
Unlike traditional investment routes, which can feel daunting or out of reach for many, Ziidi aims to break down those barriers.
The fund also marks a step forward for financial inclusion. By targeting everyday Kenyans, Safaricom is aligning with national goals to bridge the gap between those with access to financial tools and those without.
And let’s not forget the convenience factor. By integrating Ziidi into the M-Pesa platform, Safaricom is banking on its massive user base to drive adoption.
This could open the door to millions of first-time investors, giving them a chance to build wealth in ways previously reserved for a select few.
