NAIROBI, Kenya- Kenya Breweries Limited (KBL) is raising a glass to 20 years of its Senator Keg brand, not just for its success in brewing but for its legacy of community empowerment.
From bolstering local economies to improving access to clean water, Senator Keg has grown into more than an affordable beer—it’s a catalyst for change.
During a recent visit to Siaya County, KBL’s Commercial Director, Joel Kamau, spotlighted one of the brand’s standout initiatives: the transformation of a borehole into a fully operational water harvesting and distribution center.
This project, undertaken in partnership with the Nyamila Community-Based Organization (CBO), underscores the tangible impact of KBL’s “Shikisha Form na Senator” campaign, which supports grassroots development efforts across Kenya.
The Nyamila CBO, nestled in Siaya County’s Kaluo area, was among the winners of KBL’s Shikisha Form na Senator initiative.
With a KSh 1 million investment, the organization upgraded its borehole into a robust water distribution system. Today, the center provides clean water to 40 households and seven kiosks, reaching over 6,000 residents.
The benefits go beyond hydration. The initiative has generated KSh 1.2 million in revenue, creating a sustainable income stream for the community. More importantly, it has freed residents from the daily grind of fetching water from distant sources, allowing them to focus on productive activities.
Kamau expressed pride in the program’s ripple effect: “For 20 years, Senator Keg has been more than just an affordable beer; it has been a force for good. Every glass enjoyed translates into better lives somewhere in Kenya.”
Senator Keg’s impact doesn’t end at water projects. The brand’s commitment to sourcing locally grown sorghum has created economic opportunities for 17,000 farmers in Western Kenya.
KBL’s state-of-the-art Kisumu brewery, built at a cost of KSh 15 billion, ensures a steady demand for this key ingredient.
“By sourcing sorghum locally, we’re not only producing a high-quality product but also uplifting farmers across the region,” Kamau explained. He urged more farmers to seize this opportunity, emphasizing KBL’s role as the largest buyer of Kenyan-grown sorghum.
This approach demonstrates KBL’s holistic strategy: supporting livelihoods at every stage of its value chain while delivering a product that resonates with consumers.
KBL isn’t stopping with the Nyamila project. Kamau revealed plans to expand the water system to reach 200 households in the near future, requiring additional investments but promising transformative results.
“This is what we strive for—initiatives that not only address immediate needs but also create lasting change,” Kamau said. He praised the Nyamila CBO for its dedication, calling the collaboration a testament to what’s possible through partnerships.
Since 2021, Senator Keg has poured KSh 15 million into community-driven projects, forging long-term relationships with its loyal consumers.
