NAIROBI, Kenya- Eastmatt Supermarkets is stepping into the e-commerce arena as it ramps up efforts to meet the evolving needs of Kenyan shoppers.
During the launch of its 11th outlet in Baba Dogo, Nairobi, the retailer announced plans to roll out an online shopping platform and mobile app by early next year, aiming to boost accessibility and sales.
“We’re launching our e-commerce platform and the Eastmatt app next year, likely by the end of January or early February,” said Morris Kiunge, Eastmatt’s Head of Marketing. “This move will allow our customers to shop online, enhancing convenience as we continue to grow our footprint.”
The Baba Dogo outlet marks another milestone in Eastmatt’s expansion journey, adding 85 jobs to its growing workforce and increasing its supplier base, which currently stands at 80 suppliers.
“Right now, we have about 750 employees across our branches, and we also outsource labor through service providers,” explained Teresa Mwangi, Eastmatt’s Human Capital Manager.
This growth not only supports local employment but also strengthens the supermarket’s supply chain network.
The new branch, spanning three floors, offers everything from fast-moving consumer goods (FMCGs) to premium furnishings, catering to diverse consumer needs.
Alongside its digital transformation, Eastmatt is doubling down on its buy-now-pay-later (BNPL) model, which was launched earlier this year. The program allows customers to purchase goods with zero interest, making it a game-changer for affordability.
“The beauty of this service is that there’s no interest on the item,” Kiunge explained. “Once you select your product, you’ll register and have up to three months to make payments. After completing the payments, you can pick up the item or opt for home delivery if you live far.”
This BNPL model is especially attractive in today’s economic climate, where flexibility in payments can make all the difference for budget-conscious shoppers.
As the Kenyan retail landscape evolves, Eastmatt is positioning itself to compete in the fast-growing e-commerce market, a move that aligns with shifting consumer habits toward digital convenience.
By blending brick-and-mortar expansion with an online shopping experience, Eastmatt is laying the groundwork for a more connected, customer-centric future.
With a new outlet, expanded workforce, and digital ambitions in full swing, Eastmatt is proving that innovation and adaptability are key to staying ahead in Kenya’s dynamic retail sector.
