NAIROBI, Kenya- Kenya’s social commerce platform, Twiva, has emerged as the winner of the Social Commerce Award at the prestigious 7th Annual International Pacesetters Awards in Nairobi.
This recognition cements Twiva’s position as a key player in Africa’s evolving retail landscape, where technology and social media are transforming traditional commerce.
Twiva CEO Peter Kironji described the award as a testament to the company’s innovation, skill, and vision.
“We are building the future of retail in Africa by disrupting a $500 billion industry, digitizing and democratizing market access for MSMEs, and fostering trust in one of the world’s fastest-growing markets,” Kironji remarked.
By merging social experiences with seamless e-commerce transactions, Twiva enables brands to reach consumers more effectively, paving the way for a more integrated retail experience.
Twiva’s platform taps into the power of influencers, with a community of over 11,000 content creators helping businesses market and sell goods to their audiences.
The company’s mission is clear: empower small and medium-sized enterprises (MSMEs) by giving them access to a wider, digitally savvy audience through the use of influencers.
This approach resonates in categories ranging from electronics to fashion and home goods.
At the heart of Twiva’s success is its dynamic ecosystem of influencers, businesses, and consumers. With over 2,500 businesses and hundreds of thousands of unique monthly visitors, Twiva is democratizing access to e-commerce for MSMEs across Africa.
The platform allows businesses to leverage the social influence of content creators, enabling brands to reach customers in a more personal and relatable way.
Grace Gikonyo, Twiva’s Head of PR & Marketing, expressed gratitude to the platform’s growing community. “Our commitment to delivering top-quality solutions for users, resellers, and businesses is clearly paying off.
We owe this success to our community of users, resellers, and merchants—thank you for believing in us,” she said.
The International Pacesetters Awards have long been recognized as a global platform for celebrating excellence across multiple sectors.
Awardees are selected through comprehensive industry research and expert insights, making Twiva’s win a significant milestone for the Kenyan startup.
This accolade underscores the platform’s role in shaping the future of retail in Africa by integrating social media with e-commerce in a way that benefits both consumers and businesses alike.
