NAIROBI, Kenya- Kenya Tourism Board (KTB) has officially designated Kajulu Forest in Kisumu County as the flagship site for its “One Tourist, One Tree” campaign—a national initiative aimed at blending sustainable tourism with environmental conservation.
In collaboration with the Ministry of Wildlife and Tourism, this campaign is set to transform the once rocky and barren landscape of Kajulu Forest into a flourishing eco-tourism hotspot within Kenya’s Western Tourism Circuit.
At the heart of this initiative is the goal of attracting eco-conscious travelers, offering them a chance to actively participate in reforestation efforts by planting indigenous trees.
These tourists will not only reduce their carbon footprint but also contribute to the restoration of Kajulu Forest, once known for its now-lost springs.
This rejuvenation aims to create scenic landscapes, foster better wildlife habitats, and position the area as a must-visit destination for eco-tourists.
Tourism Principal Secretary John Ololtua, who spearheaded the launch of the campaign, emphasized the government’s dedication to environmental sustainability.
He aligned the project with Kenya’s ambitious goal of growing 15 billion trees by 2032, showcasing the country’s commitment to both conservation and economic empowerment of local communities.
“We’re offering an opportunity for tourism stakeholders to make Kenya a top destination for eco-conscious travelers,” Ololtua said.
The campaign also serves as a way to economically uplift the local communities by positioning Kenya as a leader in sustainable tourism.
KTB’s CEO, June Chepkemei, highlighted the long-term impact this initiative will have on both the environment and the people living in the region.
“This partnership will improve Kenya’s green cover and promote sustainable tourism that benefits both the environment and local communities,” Chepkemei said.
Kajulu Forest, once overlooked, is now primed to become a thriving eco-tourism hub.
With the campaign’s focus on reforestation and conservation, it’s not only helping Kenya’s green initiatives but also providing a unique destination for tourists seeking to leave a positive impact on the environment.
The initiative aligns with global trends in eco-tourism, where travelers look for meaningful ways to give back during their travels.
This “One Tourist, One Tree” initiative is a testament to Kenya’s growing focus on sustainable development, as well as its strategic positioning in the global eco-tourism market.
