NAIROBI, Kenya- Chrome Vodka is turning the streets of Kenya into a canvas, and they’re calling on graffiti artists nationwide to help them do it.
As part of their new #HonourTheStreets campaign, Chrome is on the hunt for talented artists to design the next generation of their iconic souped-up matatus, the beloved nganyas.
This initiative isn’t just about a fresh coat of paint; it’s a celebration of Kenya’s vibrant street culture and the stories that make it unique.
A Call to Artists: Submit Your Graffiti and Stories
The #HonourTheStreets campaign invites graffiti artists to submit their artwork along with personal stories that highlight their connection to their neighborhoods.
This isn’t just an opportunity to showcase artistic skills but also a chance to elevate local narratives. The winning designs will be featured on Chrome’s matatus, which have become a symbol of urban Kenyan culture, known for their eye-catching visuals and deep-rooted connection to the streets.
Submissions are open until August 31st, and all artists aged 18 and above are encouraged to participate.
Those interested can send their designs via direct message to the Chrome Kenya Instagram page.
Winners will be announced on September 10th, with the new nganya hitting the streets shortly after. The designs will be judged on artistic merit, the strength of the narrative, and the artist’s connection to their community.
Celebrating Street Culture Through Art
Chrome’s matatus are mobile works of art that tell the stories of Kenya’s urban communities. With this campaign, Chrome is doubling down on its commitment to celebrating street culture by giving local artists a platform to shine.
The chosen design will be unveiled at a special event, marking the beginning of a new chapter in Chrome’s engagement with Kenya’s vibrant street art scene.
Lilian Mbugua, Brand Manager for Chrome Trademark, emphasized the brand’s dedication to honoring these stories: “As a brand, we are built around our recognition of the powerful stories that the Kenyan streets tell through art. By involving local graffiti artists in our campaign, we are not just designing a vehicle; we are creating a canvas that honours the creativity and spirit of Kenyan communities.”
