NAIROBI — Florists across the country are smiling all the way to the bank this Valentine’s Day as thousands of Kenyans flock to buy flowers for their loved ones, turning February 14 into one of the busiest days of the year for the local flower trade.
Along Kiambu Road, famous flower shops like Waridi Fusion Flowers had to get additional staff to handle growing numbers of clients.
Streets in major towns like Nairobi and Nakuru were awash with vibrant bouquets, especially red roses, as couples, spouses, friends and family members showed affection with traditional floral gifts.
“This is the busiest day of the year for us — people are really spoiling their loved ones. I’ve sold more roses by 10 a.m. than I normally do in a whole week,” Grace Wambui, Nairobi florist, told Y News.
Fresh blooms were on display at busy downtown stalls and pop‑up stands, where delivery riders ferried bouquets to homes and workplaces throughout the day.
Kenya’s floriculture sector has long depended on Valentine’s Day as a crucial commercial moment — a period when domestic sales spike and growers and vendors alike reap significant revenues from the heightened demand.
While some shoppers splurged on classic bouquets, others explored creative alternatives despite a recent warning from the Central Bank of Kenya, which cautioned against cash bouquets made with defaced banknotes ahead of Valentine’s Day.
“We’ve been on the road since dawn. Orders are flying in from every corner, and it’s non-stop, but seeing people happy makes it worth it,” Samuel Otieno, a flower delivery rider, told Y News.
Still, the overall mood among flower vendors was upbeat. Many reported brisk business since early morning, with customers beating last‑minute rushes to secure blooms for partners and loved ones.
Valentine’s Day continues to be a day not just of romance, but of economic boost for small businesses, florists and informal traders across Kenya, turning heartfelt emotions into vibrant petals and brisk sales.
“Even as a small roadside seller, Valentine’s Day helps me make a good profit. It’s amazing to see families, couples, and friends all buying flowers,” Jane Achieng, Nakuru street florist, said.
Top restaurants and shopping malls across Nairobi are rolling out special plans for Valentine’s night, offering romantic dining experiences and entertainment.
At Village Market, one of the city’s popular restaurants, is asking couples to pay a Sh4,000 non-refundable fee to secure a spot for the evening.
Guests will be treated to a live band performance, setting the mood for a memorable night out.
