When Nyashinski signs a deal, it’s never just paperwork — it’s a cultural moment. On Thursday, August 14, 2025, the award-winning Kenyan star inked a historic recording agreement with Sony Music, marking one of the biggest moves of his career so far.
The news came with a sweet bonus: the drop of his brand-new single, Tai Chi, hinting at the kind of energy we can expect from his upcoming projects.
Sean Watson, Managing Director of Sony Music Africa, says Nyashinski embodies everything the world needs to hear from East Africa: raw authenticity, versatility, longevity, and unmatched artistic skill.
“This partnership is about more than music; it’s about elevating the culture and giving East African voices the global platform they deserve,” he said.
For Nyashinski, this deal isn’t just a career upgrade — it’s a statement. “This partnership with Sony Music is more than just a deal; it’s a recognition of East Africa’s rich musical talent and a platform to showcase our stories to the world,” he posted to Instagram.
Long before he was headlining stadiums, Nyashinski was spitting bars with Kleptomaniax in the early 2000s. After the group went on hiatus, he stepped away from the spotlight, spending years abroad. Then came 2016 — his big comeback — and the hits Now You Know and Malaika reintroduced him to Kenya with a more polished, versatile sound.
Since then, his catalog has been a masterclass in reinvention, switching seamlessly between heartfelt ballads and rap anthems, always with a Kenyan heartbeat at the core.
Sony Music isn’t just giving Nyashinski global distribution, marketing, and production muscle — they’re amplifying a voice that already carries weight across the region. With this platform, his music could cut across continents, turning Nairobi’s street anthems into worldwide earworms.
And for Kenya? It’s the kind of news that makes you want to blast Tai Chi from a matatu in rush hour, letting the whole city know: Shinski is officially a global export.