NAIROBI, Kenya— As Africa’s biggest football spectacle unfolds in Morocco, TECNO has rolled out a new suite of AI-powered features designed to change how Kenyan fans watch, interpret, and share the Africa Cup of Nations (AFCON).
The smartphone brand, which is the official global partner of AFCON 2025 and 2027 and the Confederation of African Football (CAF), says the new tools are aimed at bringing African football closer to fans through its enhanced artificial intelligence assistant, ELLA AI.
At the centre of the experience is ELLA AI Coach, a reimagined version of the assistant tailored specifically for AFCON, blending match intelligence, social creativity, and everyday convenience for Kenyan users.
TECNO says ELLA AI Coach reflects this reality by delivering AFCON insights that are practical, intuitive, and easy to access directly on TECNO smartphones.
Whether fans are following matches from home, watching with friends at local joints, or catching highlights while commuting, the assistant is designed to fit seamlessly into everyday routines.
Key AI features enhancing the AFCON experience
Match Decoder
ELLA AI analyses team formations, historical performance, and match dynamics to generate intelligent previews and insights ahead of games.
For Kenyan fans who enjoy debating tactics, line-ups, and outcomes in offices, matatus, and watch parties, Match Decoder adds informed context to football conversations.
Snap-and-Know
By simply taking a photo of a match fixture on TV, a poster, or a WhatsApp flyer, ELLA AI instantly identifies accurate match details, including kick-off time, date, and venue.
The feature supports fans juggling work, family, and social commitments—ensuring they never miss a crucial AFCON match.
Daily Highlights
For fans unable to watch every game live, ELLA AI delivers short daily summaries capturing key moments and results.
Whether on a lunch break or in traffic, Kenyan users can stay updated on AFCON without interrupting their schedules.
StarCam
StarCam introduces a playful social element, allowing users to place themselves alongside celebrities and public figures as if they are watching matches together.
Designed for social sharing, the feature taps into Kenya’s vibrant digital culture and expressive football storytelling.
Beyond AFCON: ELLA AI as a daily assistant
While ELLA AI Coach enhances the tournament experience, TECNO says the assistant continues to function as a reliable everyday companion.
From answering questions and assisting with homework to planning schedules and discovering content, ELLA AI supports productivity, learning, and convenience—all on one device.
By embedding AFCON tools into an assistant already used daily, TECNO aims to keep AI relevant, practical, and accessible to Kenyan users.
TECNO’s presence at AFCON Morocco reflects its wider commitment to Kenya and Africa as key innovation markets.
During the tournament’s opening activities, the company brought together media personalities, influencers, tech enthusiasts, and business leaders from across the continent, reinforcing its focus on African creativity and collaboration.
Through platforms such as TECNO Glory Night, the brand continues to celebrate digital creators and storytellers while showcasing AI-powered smartphones built for local realities.
