NAIROBI, Kenya- In a world increasingly connected through social media, Kenyans are emerging as some of the most engaged users on the planet.
According to a recent report from Cable.co.uk, based on GWI data, the average Kenyan spends a staggering 3 hours and 43 minutes per day scrolling through social feeds.
This figure significantly surpasses the global average of 2 hours and 23 minutes, positioning Kenya among the most active countries in the digital realm.
Kenya’s high daily average places it ahead of countries like South Africa, where users spend about 3 hours and 37 minutes online, and Brazil, clocking in at 3 hours and 34 minutes.
Other top-ranking nations include the Philippines (3 hours and 33 minutes), Nigeria (3 hours and 23 minutes), and Colombia (3 hours and 22 minutes), all of which show a similar digital engagement trend.
These numbers reflect a growing digital appetite as social media continues to shape personal and professional interactions worldwide.
This heavy usage reflects a trend in Kenya’s youthful population, eager to stay connected, express themselves, and access information through platforms like Facebook, Instagram, and TikTok.
In fact, social media has become an essential part of daily life, often influencing news consumption, e-commerce, and even entertainment choices.
Worldwide, social media’s footprint continues to expand at an astonishing pace. The report reveals that 2023 saw an influx of 266 million new users, meaning a remarkable 8.4 people join the digital space every second.
This rapid growth underscores social media’s universal appeal, drawing in users across different demographics and regions.
It also highlights the increasing role of online platforms as tools for connection, creativity, and commerce, reshaping societies and economies in real-time.
The data also projects a future where humanity will collectively spend 500 million years on social media in 2024 alone, an astronomical figure that speaks to our era’s digital dependency.
The report also brings attention to the western edge of the Persian Gulf, where countries show especially high ratios of social media users compared to their populations.
This trend reveals a parallel global pattern of high engagement rates in regions with rising digital literacy and accessibility, further contributing to a booming online culture.
Social media has become a fixture of daily routines worldwide, and in Kenya, this trend is only set to deepen.
With continued growth and new platforms emerging, Kenyans and others around the world will likely spend even more time connecting, sharing, and engaging online in the coming years.
