NAIROBI, Kenya- Meta is making changes to its “Made with AI” labels following widespread complaints from photographers about the company mistakenly flagging non-AI-generated content.
In an update, Meta announced it will rename the labels to “AI info,” acknowledging that the original wording “wasn’t always aligned with people’s expectations and didn’t always provide enough context.”
Earlier this year, Meta introduced the “Made with AI” labels after facing criticism from the Oversight Board regarding its “manipulated media” policy.
The company, like many of its peers, decided to use “industry standard” signals to determine when generative AI had been used to create an image.
However, photographers soon noticed that Facebook and Instagram were incorrectly applying the badge to images that hadn’t been created with AI.
Tests by PetaPixel revealed that even minor edits using Adobe’s generative fill tool in Photoshop could trigger the label, despite the modifications being minimal.
Refining AI Detection
Meta acknowledged the issue in its update, stating that some content with minor AI modifications, such as retouching tools, included indicators that triggered the “Made with AI” badge.
The company is now working with industry partners to improve the detection process to better match their intent.
While these efforts are underway, Meta is updating the label to “AI info” across its apps.
Users can click on the label for more information, but the details provided will remain generic, describing generative AI and noting that Meta may add the notice when content contains AI signals detectable by their systems.
While the new “AI info” labels aim to provide better context, they won’t specify which AI-enabled tools were used for the image in question.
A Meta spokesperson confirmed that the contextual menu accessed by tapping on the badge will remain unchanged, offering a broad explanation of generative AI.
Meta’s move to update its labeling system highlights the ongoing challenges in balancing transparency with accuracy in the rapidly evolving field of AI.
