NAIROBI, Kenya- Safaricom Business has rolled out the eighth edition of its ‘Grow with Safaricom Business’ program, a game-changing initiative designed to empower small and medium-sized enterprises (SMEs) in Kenya.
With a focus on technology, e-commerce, and financial inclusion, the program aims to help SMEs navigate the evolving digital business landscape.
The expo, featuring 24 SMEs, serves as a dynamic platform for participants to showcase their solutions and broaden their market reach.
Safaricom’s Chief Enterprise Business Officer, Cynthia Karuri-Kropac, highlighted the initiative’s transformative role in empowering businesses.
“This is a monthly forum where we connect SMEs with experts to enhance their access to financial and technological resources,” Kropac noted.
She emphasized how the program addresses critical knowledge gaps that often hinder SME growth, equipping them with the tools needed for operational success.
Launched in April 2024, the program is tailored to meet the unique challenges SMEs face, integrating innovative solutions like artificial intelligence (AI) and chatbots powered by natural language processing.
These tools simplify processes, from navigating SIM applications to optimizing business operations.
Beyond technology, the initiative underscores Safaricom’s dedication to financial inclusion.
Through regional outreach, Safaricom has extended its reach to SMEs previously excluded from its ecosystem. By addressing the specific needs of SMEs, the program has enabled businesses to scale, adapt to digital trends, and strengthen their market position.
“Most SMEs lack the expertise for proper business management, which often leads to failure,” Kropac explained. Safaricom’s hands-on approach is bridging this gap, ensuring businesses have the resources to thrive in a competitive environment.
The ‘Grow with Safaricom Business’ initiative is a blueprint for Kenya’s digital economy. By integrating cutting-edge technology and offering ongoing support, Safaricom is positioning SMEs as key players in the country’s economic growth.
