NAIROBI, Kenya — A new Code of Conduct for Media Practice officially took effect in Kenya today, marking a major shift in how journalism is regulated and practiced in the country.
The revised Code, published in the Kenya Gazette on May 14, 2025, replaces the earlier guidelines under the Media Council Act, 2013.
It introduces comprehensive reforms aimed at strengthening ethical journalism, safeguarding vulnerable groups, and adapting to the fast-changing digital media environment.
“This is a defining moment for media regulation, professionalism, and the unyielding defence of press freedom in the country,” the Media Council of Kenya (MCK) said in a statement on Tuesday.
The changes were introduced through Legislative Supplement No. 40 by Information, Communications, and the Digital Economy Cabinet Secretary William Kabogo, following a High Court ruling that found the previous Broadcasting Code unconstitutional.
The court directed the Council to establish clearer, age-appropriate standards—particularly for the protection of children—prompting a broad review of media ethics and regulatory frameworks.
Embracing the Digital Shift
The new Code addresses challenges posed by artificial intelligence, user-generated content, and the rapid spread of misinformation.
It outlines firmer ethical standards and clearer guidelines for editorial responsibility in the age of digital media.
It also introduces improved procedures for handling complaints and resolving disputes—reforms the MCK believes will lead to faster, fairer outcomes and bolster public trust in the media sector.
“This Code, shaped through extensive consultation, is a pact to uphold the highest journalistic standards,” the Council said, noting that the revision drew input from journalists, legal experts, civil society groups, academia, and industry stakeholders.
The National Assembly approved the Code, which was subsequently confirmed by the Clerk of the National Assembly.
The Council praised this bipartisan support as a crucial step toward fostering accountability and professional excellence in Kenya’s media.
A New Chapter for Journalism
With the new Code in force, the MCK expressed confidence that the reforms will foster a more ethical, inclusive, and forward-looking media industry.
“The Media Council of Kenya reaffirms its unwavering commitment to fostering a media landscape that upholds the highest standards of integrity and serves the public,” the statement read.
The Council hailed the new guidelines as the beginning of a “new era” for journalism—one that protects press freedom while demanding greater responsibility from media practitioners.
