NAIROBI, Kenya- In a determined push to revive Kenya’s tourism industry, the Ministry of Tourism and Wildlife has announced plans to work closely with counties, aiming to attract five million tourists by 2027—more than doubling the current visitor count.
Cabinet Secretary Rebecca Miano outlined the ministry’s goals during a two-day tour of Kilifi and Mombasa, emphasizing that reaching the ambitious target will require collective action from counties, hoteliers, and stakeholders across the sector.
Miano called on counties to broaden their appeal by exploring attractions beyond the traditional wildlife safaris, beaches, and cuisine.
Highlighting Kenya’s extensive coastal resources, she urged counties to consider marine tourism and unique local offerings to captivate a more diverse tourist base.
“By attracting more tourists, we boost job creation for our youth and benefit communities across the board,” Miano stated.
The ministry aims to showcase county tourism potential at international exhibitions, creating global exposure for regional attractions.
Counties were also encouraged to prepare tourism packages tailored for these events, making it easier for international visitors to choose Kenya’s diverse offerings.
Miano stressed that the success of the revival hinges on a united front from both public and private players, noting that hoteliers must also do their part to restore Kenya’s standing as a world-class destination.
Kilifi Governor Gedion Mung’aro announced plans for a unified marketing campaign, collaborating with other coastal counties to enhance Kenya’s coastal appeal.
Mung’aro also highlighted some logistical challenges, including bed shortages in Kilifi, where accommodation has struggled to keep up with demand.
However, he expressed optimism that the expansion of Malindi Airport will unlock the region’s full potential by improving access for international tourists.
“Tourism is coming back to the coast,” Mung’aro remarked, adding that coastal hotels are already gearing up by revamping their offerings and encouraging investors to revitalize stalled properties.
The CS’s visit also included a tour of the soon-to-be-completed Utalii College campus in Kilifi, which aims to train thousands of youth in tourism and hospitality.
This training center represents a significant investment in the next generation of Kenyan tourism professionals, ensuring the industry has a skilled workforce ready to support the anticipated growth.
With collaboration across all levels, the Ministry of Tourism’s vision for an industry comeback shows promise, paving the way for economic growth, job creation, and Kenya’s renewed status as a premier destination.
