NAIROBI, Kenya – Comedian and media personality, ‘Duke of Kakamega’ Dr Ofweneke has warned parents and celebrities against using their children to generate social media content, likes, views and clout.
Ofweneke argued that parents who consistently put their children at the centre of online content should prepare for a future where those children may question how their images, stories and commercial value were used.
The comedian, in an Instagram post said the growing generation of children raised in the digital era could become increasingly aware of their rights and demand accountability from their parents.
“You see, or you can study the trajectory, and you can predict the behavioral pattern of Gen Alphas and Gen Zs, especially Gen Alphas. We need to be very careful,” Ofweneke said.
His warning focused particularly on parents who make their children part of their social media brands without considering how the children may view that content when they become adults.
According to Ofweneke, parents should not assume that children will always accept the decisions made on their behalf simply because the content generated money or increased a family’s online following.
“If you know you have ever used your child for content, prepare that one day you’ll be held accountable, not by anybody else, but by your child,” he said.
Ofweneke also raised questions about money generated when children appear in social media content and commercial campaigns.
He argued that parents who earn money through content featuring their children should be prepared to account for how those earnings benefited the children.
“If you ever used your son or your daughter for content, just know that one day you’ll pay for it,” Ofweneke warned.
He added that the issue could become more complicated when parents subject their children to embarrassing situations purely to generate engagement.
“If you ever subjected your child or your daughter to any kind of public embarrassment for the sake of likes and clout, my brother, my sister, I am warning you,” he said.
Ofweneke suggested that children who grow up and understand the commercial value attached to their childhood appearances could eventually demand evidence of how money generated through that content was handled.
“One day you’ll be seated in a court, and it will be you against your own child, and your child will be asking for compensation, or for proof that you actually used that money or any brand endorsement towards his well-being,” he said.
Ofweneke also referred to the ongoing public debate surrounding Ciggie Johnson, whose family situation has recently generated widespread discussion online.
He argued that parents who expose children to public disputes or use them in online battles could face consequences later.
“So I’m going back to the Ciggie Johnson issue again. My brother, either way, that child can still sue you for emotional damage and public embarrassment,” Ofweneke said.
He further cautioned people who collaborate with parents to use children as part of online controversies, arguing that such involvement could also create problems in the future.
“And if you guys are chasing clout with the mom again, you are still not safe. You’ll be used,” he said.
The comments come as the Ciggie Johnson paternity dispute has placed a child at the centre of an intense public conversation. On October 6, 2026, Ofweneke separately challenged comedian Terence Creative’s position on the matter, arguing that fatherhood should be based on informed choice rather than deception.
Ofweneke extended his warning to celebrities and influencers who have made their children part of their online brands.
He said parents should think beyond immediate engagement metrics and consider the long-term consequences of creating a permanent digital record of their children’s lives.
“But then again, if you’re going to use your child for clout chasing, numbers and likes, trending, and just to fix up your analytics, one, it’s very much morally incorrect to do it,” he said.
He argued that the consequences could become more apparent as children from the current social-media generation grow older and become more knowledgeable about their rights.
“The repercussions will be coming very soon,” Ofweneke warned.
The comedian also pointed to the growing interest in intellectual property law, saying lawyers are preparing for disputes that could emerge as today’s children become adults who understand the commercial value of their digital identities.
“There’s a high rise of lawyers who are doing intellectual property law, and it’s because they’re preparing themselves for the future,” he said.
Ofweneke said he is also pursuing studies in IP law and used that perspective to reinforce his warning to parents.
“As I’m speaking, I’m also doing a certificate in IP law, and I’m telling you, it is going to be interesting,” he said.
The comedian ultimately urged parents who monetise content featuring their children to ensure they can demonstrate that the money generated has contributed to the children’s welfare.
“Every celebrity in this country who has ever used their child for content, all right? Make sure that your numbers are making sense, your reconciliation are making sense,” Ofweneke said.
