NAIROBI, Kenya – The government has announced plans to provide financial support to digital content creators as part of efforts to expand Kenya’s creative economy and create more jobs for young people.
State Department for ICT Principal Secretary John Tanui said the initiative will help creators access funding, grow their ventures, and take advantage of emerging opportunities in the digital space.
“We are going to engage colleagues in other ministries to ensure young people can access the funding they need. We are also working with partners to secure additional financing and grants to help grow the sector,” Tanui said on Friday.
He revealed that the government is working closely with global tech companies, including Meta (Facebook’s parent company), to boost monetization of digital content and strengthen infrastructure for creators.
“We are very happy with the collaboration we have with Meta. We have unlocked some funding to build the sector and make it possible for more players to contribute. Government is committed to supporting content creators,” Tanui added.
The PS spoke after meeting more than 40 digital content creators in Nairobi, where he highlighted ongoing investments in digital hubs across the country.
Through a partnership with South Korea, Kenya is also constructing its largest digital media hub at the Konza Technopolis, billed as a regional centre of excellence for content production.
Digital hubs, Tanui noted, will provide rural youth with access to internet, devices, training, and collaborative spaces.
Content creators welcomed the announcement, describing it as a turning point for the industry.
“For the first time, our work is being recognised and appreciated. Content creation is not just a hobby—it’s a full-time job that pays,” said creator Diana Yegon, lauding the government’s engagement with Meta.
Tanui assured creators that digital innovation remains central to the administration’s job creation agenda, with the government working with MPs to ensure every ward hosts a digital hub.
