NAIROBI, Kenya – The 2025 WRC Safari Rally just got a major boost, with Safaricom injecting Sh46.5 million into the iconic motorsport event set to roar through Kenya this weekend.
As the official technology partner, Safaricom is rolling out high-speed 5G connectivity, enhancing safety, and ensuring global live streaming runs without a hitch.
Seamless Connectivity for the Ultimate Rally Experience
Nothing ruins an adrenaline-packed rally like a bad connection.
That’s why Safaricom is stepping up as the tech backbone of this year’s Safari Rally, deploying six Cell on Wheels (C.O.W.s) to key locations, including Kedong, Elementaita, Soysambu, Morendat, and Hell’s Gate.
These mobile towers will supercharge network capacity, keeping fans, teams, and officials connected throughout the event.
Beyond boosting connectivity, Safaricom is powering two fully-equipped media centers—one at the Service Park and another at Hell’s Gate—to facilitate seamless global coverage.
Journalists will also receive bulk data bundles to ensure uninterrupted reporting, even outside the designated media hubs.
“This marks our fifth year supporting the WRC Safari Rally since its return to Kenya in 2020,” said Safaricom CEO Dr. Peter Ndegwa.
“While we initially focused on nurturing young drivers, this year we are ensuring flawless connectivity for fans and participants alike.”
Safaricom has today announced KES.46.5 million support for the upcoming 2025 WRC Safari Rally, and to be the official connectivity partner for the WRC Safari Rally.#WRC #SafariRallyKenya
Safety and Smart Tracking for a Smoother Ride
Rallying is thrilling—but it’s also risky. To enhance safety, Safaricom is installing telematic gadgets and a Smart Vehicle Tracking System in all safety caravan vehicles, including ambulances.
This ensures real-time tracking and rapid emergency response.
Dr. Ndegwa also announced a medical camp in Naivasha town, providing essential health services for local communities, reinforcing Safaricom’s commitment beyond just sports.
“Preparations are in top gear ahead of the 2025 WRC Safari Rally,” said WRC Safari Rally CEO Charles Gacheru. “I urge fans to turn up in large numbers and witness the magic of rallying while cheering on our homegrown heroes.”
We are happy to sponsor this year’s WRC Safari Rally to a tune of KES 46.5 million.We have come on board as the official technology partner to provide seamless and speedy network connectivity in all crucial areas for fans, teams and officials. We will also provide IoT…
Who’s in the Driver’s Seat? The Lineup is Stacked
The 2025 FIA World Rally Championship entry list features 47 confirmed entries, with championship leader Elfyn Evans leading the Toyota Gazoo Racing charge.
He’s joined by two-time Safari Rally winner Kalle Rovanperä, Takamoto Katsuta, and Sami Pajari.
Hyundai Motorsport, determined to end Toyota’s unbeaten Safari Rally streak since 2020, brings in Thierry Neuville, Ott Tänak, and Adrien Fourmaux.
Meanwhile, M-Sport Ford fields three Puma Rally1 cars, piloted by Grégoire Munster, Josh McErlean, and Jourdan Serderidis.
In WRC2, reigning champion Oliver Solberg headlines the category in a Toyota GR Yaris Rally2, with Kajetan Kajetanowicz making his debut in a similar machine.
Other notable names include Jan Solans, Gus Greensmith, and FIA Junior WRC regular Diego Domínguez. Kenya’s own Karan Patel, Carl Tundo, Hamza Anwar, and Jeremiah Wahome are set to fly the flag high on home soil.
With Safaricom’s tech muscle, an elite lineup of drivers, and thousands of fans expected to descend on Naivasha, the 2025 WRC Safari Rally is set to deliver an unforgettable spectacle. The only question is—who will tame the world’s toughest rally?
