NAIROBI, Kenya— In a motorsport world traditionally ruled by men, 20-year-old Tinashe Gatimu and her mother, Caroline Gatimu, are rewriting the script.
As the only women-led team in the 2025 World Rally Championship (WRC) Safari Rally, the duo is proving that speed, strategy, and resilience know no gender.
Tinashe, at the wheel of her Subaru Impreza GC8, and Caroline, her trusted navigator, are in their third consecutive year of competing—making history and inspiring a new wave of female rally enthusiasts in Kenya and beyond.
But they’re not doing it alone. Enter Finsco Africa, a powerhouse in real estate and investment, stepping up as a key sponsor for the Gatimu team and the event’s official opening car.
And their involvement goes far beyond a flashy logo on a fast-moving vehicle.
Tinashe and Caroline The mother and daughter combo at this years WRC Owh Tinashe (18) is the driver This is going to be very interestings They are sponsored by @KCBGroup #RevvvishaNaKCB Is there a rule against codrivers coming witha. Sliper to the car 🤣🤣🤣Photo courtesy
Empowering Women, One Lap at a Time
Finsco Africa isn’t just investing in motorsport; it’s investing in change.
With women making up a significant share of its investor base, the company sees this sponsorship as an extension of its commitment to gender empowerment.
By backing Tinashe and Caroline, Finsco is amplifying the message that women belong in every space—even those dominated by roaring engines and dirt tracks.
But there’s more. The rally is a global spectacle, and Finsco is leveraging its exposure to fuel conversations around inclusivity, economic growth, and sustainable development.
It’s not just about winning races—it’s about shifting mindsets.
At just 20 years old, Tinashe Gatimu is already making waves in the motorsport world. Navigated by her mother, Caroline Gatimu, this historic Mother and Daughter duo is set to leave their mark at the 2025 WRC Safari Rally by #AcceleratingAction! #FeelTheRoar #RevvvishaNaKCB
Racing Toward Economic Growth
The WRC Safari Rally isn’t just a high-adrenaline event; it’s a multi-million-dollar economic driver.
Since its return to the WRC calendar in 2021, the rally has boosted Kenya’s tourism industry, attracting thousands of international spectators and pumping millions into the economy.
Finsco Africa is riding this wave strategically. Its flagship project, Bliss WaterPark Naivasha, sits along the rally’s scenic route—a prime spot to benefit from the influx of tourists, media, and rally fans.
By tying its real estate ambitions to a globally recognized motorsport event, Finsco is setting the stage for long-term business growth while helping cement Kenya’s status as a premier sports tourism destination.
A Win for Motorsport, a Win for Kenya
As the engines fire up and the dust kicks into the air, the 2025 WRC Safari Rally is shaping up to be more than just a motorsport showdown—it’s a testament to Kenya’s potential on the global stage.
From creating jobs in hospitality, transportation, and infrastructure to inspiring future generations of female athletes, the rally’s impact is undeniable.
For Tinashe and Caroline Gatimu, this is about proving that women can dominate in any arena, including the high-octane world of rally racing.
For Finsco Africa, it’s about driving real change—both on the track and in the communities it serves. And for Kenya, it’s another chance to shine in the global spotlight.
One race at a time, history is being made.
