Kenya’s Esports Team Preps for Global Debut, Appeals for Support Ahead of Dubai Tournament

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George Ndole
George Ndole
George is an experienced IT and multimedia professional with a passion for teaching and problem-solving. George leverages his keen eye for innovation to create practical solutions and share valuable knowledge through writing and collaboration in various projects. Dedicated to excellence and creativity, he continuously makes a positive impact in the tech industry.

NAIROBI, Kenya— Kenya’s Esports team is gearing up for its biggest moment yet on the global stage — and they need a final power-up to get there.

The squad is set to debut at the Global Phygital Cup Qualifiers in Dubai from July 5 to 9, where 24 of the world’s best teams will battle it out for just eight golden tickets to the Games of the Future world finals this December, also in Dubai.

The catch? A hefty $200,000 prize pool and international bragging rights.

But here’s the glitch in the game: while travel and accommodation for the players are locked in, the team’s support structure is still hanging in limbo.

Esports Kenya Federation President Ronny Lusigi says the federation urgently needs financial support to cover visas, insurance, medical expenses, kits, and travel for essential staff.

For those unfamiliar, the Phygital Cup isn’t your typical esports showdown. It’s a hybrid battle that merges physical sports and digital gaming.

Think real-life sweat and strategy on the pitch, followed by high-stakes action on PlayStation consoles. It’s the ultimate test of both athleticism and gaming mastery.

And for Kenya, this isn’t just a tournament — it’s a statement.

Although esports have been seen as a game for tech enthusiasts and university students, the federation seeks to champion it as an income earner and develop the space to an industry that actually attracts investment opportunities.

The team’s journey so far is already a win. But Lusigi is calling on corporate sponsors, government agencies, and well-wishers to help close the gap and get them over the finish line.

“This is more than a game,” Lusigi said. “It’s about representing Kenya, inspiring our youth, and putting our esports scene on the global map.”

As the countdown to Dubai begins, the country is watching — and hoping. One last boost from the public and private sectors could be all it takes to send this team from dreamers to contenders.

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