NAIROBI, Kenya- Kenya’s leading craft beverage producer, African Originals, has officially become a member of the Bar, Hotel, and Liquor Traders Association (BAHLITA), marking a key step in its mission to forge strong industry alliances.
The move aims to boost the company’s influence within Kenya’s hospitality and bar services sector.
During the Memorandum of Understanding (MoU) signing ceremony in Nairobi, Kelvin Kuria, Commercial Director of African Originals, emphasized how the partnership with BAHLITA would drive the company’s growth.
“We are thrilled to officially join BAHLITA, an organization that has consistently championed the interests and growth of entrepreneurs in the hospitality and bar services sector,” Kuria said.
He further highlighted the strategic importance of the alliance, stating that it would help African Originals leverage BAHLITA’s network to drive member engagement and explore collaborative opportunities within the industry.
The craft beverage company, known for celebrating African identity through its unique offerings, is positioning itself to enhance its presence in the market by working closely with other industry players.
The partnership between African Originals and BAHLITA is focused on addressing shared challenges and influencing policy formulation to create a favorable business environment.
The hospitality and bar services industry is a major contributor to Kenya’s economy, providing employment opportunities and making a significant impact on the national GDP.
Strengthening alliances within this sector is vital for its continued growth and stability, a point that Mr. Kuria reinforced at the event.
African Originals is committed to sustainable growth, and this partnership is a natural extension of that mission.
As Mr. Kuria noted, the collaboration with BAHLITA comes at a pivotal time, allowing African Originals to tap into new opportunities and help drive economic prosperity in Kenya’s hospitality sector.
With the signing of this MoU, African Originals and BAHLITA are poised to lead initiatives that benefit both entrepreneurs and consumers alike, ensuring that the industry continues to thrive.
