Naivas To Open 105th Store in Nyali As Part Of Strategic Expansion Push

MOMBASA, Kenya – Naivas Supermarket is set to make its mark in Nyali, Mombasa, with the opening of its 105th store.

This latest outlet is positioned along Links Road, covering 5,000 square feet, and marks the retailer’s 12th location in the coastal region.

The Nyali store launch comes just four months after Naivas opened its 104th branch at T Square Mall in Buruburu, a move that initially suggested a potential slowdown in the company’s aggressive expansion strategy.

However, this new venture signals a renewed commitment to expanding its footprint across the country.

“This expansion is more than just a strategic move; it’s about meeting our customers right where they are,” said Andreas Von Paleske, Chief of Strategy at Naivas. “Our goal is to provide convenient access to essential goods, making shopping quick and easy for the local community. This new store is designed to offer a seamless shopping experience while reflecting our commitment to Kenyan values and customer needs.”

The Nyali outlet will feature a foodmarket store format, known for its curated range of high-quality products, including groceries, fresh produce, dairy, meats, and general merchandise.