Content creator and media personality Pritty Vishy has strongly criticized flashy Forex traders and self-proclaimed financial gurus whom she accused of undermining the struggles facing ordinary Kenyans.
The outspoken media personality went viral after addressing what she described as a worrying trend among some online personalities who publicly flaunt wealth while dismissing the harsh economic realities affecting many citizens.
Vishy particularly took issue with comments often made by some traders who encourage struggling Kenyans to simply “work harder” whenever conversations about the rising cost of living emerge.
According to her, such statements ignore the reality that many people already work extremely hard yet still struggle to meet their basic needs due to economic pressures and low wages.
Speaking passionately on the issue, Vishy pointed out that even a small increase in the prices of basic commodities can significantly affect ordinary households.
“It’s so sad that the way things are going, the cost of living, yani unakaa hivi unashtukia kitu imepandishwa bei na 50 bob,” she said.
She went on to criticize individuals who dismiss such increases as insignificant simply because they are financially comfortable.
“To you, that 50 bob is not enough money, it’s okay. But for you to come online and say if you cannot afford nyanya, fuel go and work hard…” she added.
The social media personality questioned whether such people truly understand the sacrifices many Kenyans make daily just to survive.
“Do you know how people work hard out here to be paid peanuts? Do you know how many people encounter sleepless nights just to work and get that 50 shillings?” she asked.
Vishy argued that while hard work remains important, financial circumstances vary widely and success should not be used as a tool to shame others.
“But you know, you feel like, kila mtu anafaa kuwork hard kama wewe. To be honest, if you can afford it, trust me, si kila mtu anaeza afford,” she continued.
She further warned against making struggling Kenyans feel inadequate for raising concerns about the rising cost of living.
“And don’t make other people feel like they are stupid for wanting vitu zishukishwe bei, because it’s crazy,” she said.
Beyond economic concerns, Vishy also criticized what she described as troubling behavior displayed by some individuals on social media in pursuit of content and clout.
Her remarks tap into a larger ongoing conversation in Kenya surrounding social media lifestyles and the pressure created by online success culture.
Over the years, many young Kenyans have increasingly been exposed to images of luxury vehicles, expensive vacations, stacks of cash and lavish lifestyles frequently displayed by influencers and traders on social media.
The debate has become even more intense amid the rising cost of living, where many families continue to grapple with increasing expenses on everyday necessities.
