Head of Presidential Special Projects and Creative Economy Dennis Itumbi has held talks with senior international entertainment industry executives as Kenya steps up efforts to become Africa’s leading creative economy hub.
The meeting brought together Recording Academy President and Chief Executive Officer Panos A. Panay, Latin Recording Academy Chief Executive Officer Manuel Abud and Hollywood investor Nicholas Weinstock of Invention Studios.
Itumbi said Toni, whom he identified as the CEO of the African Cup of Nations, and Drew from the United States Embassy also participated in the discussions.
“Great conversation with Grammy President Panos A. Panay, Latin Grammy CEO Manuel Abud, and Hollywood investor Nicholas Weinstock of Invention Studios,” Itumbi said.
He did not immediately disclose the specific proposals discussed during the meeting but described the talks as productive and said progress had been made.
The delegation is expected to meet President William Ruto on Wednesday to present a comprehensive report arising from the engagements.
“Very good progress. Tomorrow, they meet the President to present the full report,” Itumbi said.
The talks come as the government seeks to attract international investment and partnerships in music, film, television, digital content and other creative industries.
President Ruto’s administration has repeatedly identified the creative economy as a potential source of jobs and income for young Kenyans.
Its agenda has included promoting local content, expanding international market access and strengthening opportunities for artists and other creators.
The involvement of senior officials from the Recording Academy and Latin Recording Academy could open discussions on professional development, global exposure and international opportunities for Kenyan musicians.
Weinstock’s participation also brings a film and television investment perspective to the talks.
Invention Studios is involved in developing and producing entertainment projects with creatives and production partners.
Itumbi said the government would remain focused on positioning Kenya as the preferred continental centre for creative production and investment. SEO Title: Grammy Executives Meet Kenyan Officials Over Creative Economy Plan
“We remain relentless in our mission to make Kenya the continental home of the Creative Economy,” he said. “The vision is clear. The work continues.”
