Basketball star Madina Okot has signed a multi-year global sneaker endorsement deal with Reebok, marking another major milestone in her rapid rise from Kenyan basketball to the international stage.
The landmark agreement makes the 6-foot-6 center the first Kenyan-born basketball player reported to secure a major global shoe endorsement with an international athletic brand.
Okot joins Reebok’s growing women’s basketball roster as the sportswear company continues to expand its presence in elite basketball and invest in a new generation of players.
Her management team at Youthquake Nation Sports and Entertainment, led by founder and CEO George Land, negotiated the agreement.
The deal is structured as a multi-year global sneaker and apparel agreement, giving Okot a place within Reebok’s international basketball marketing programme.
Her partnership also positions her alongside established and emerging basketball names associated with the brand, including WNBA star Angel Reese, DiJonai Carrington, Lexie Brown and collegiate standout Lauren Betts.
The move gives Okot a major commercial platform as she begins to establish herself in professional basketball.
While the exact value of the agreement remains private, its global scope makes it one of the most significant commercial milestones of her young career.
Okot joins Reebok at a time when the brand is expanding its ambitions in basketball.
Under CEO Todd Krinsky, Reebok has invested in strengthening its basketball business and attracting young players who can help the company reconnect with a new generation of fans.
The company has increasingly looked beyond traditional basketball markets and built a roster that combines established stars with younger players who have significant cultural and commercial potential.
The endorsement comes after the biggest season of Okot’s basketball career.
The Kenyan star completed her college career at the University of South Carolina, where she played under legendary coach Dawn Staley.
During her senior season, Okot earned First-Team All-SEC honours, strengthening her reputation as one of the top players in college basketball.
Her performances helped position her for the next major step in her career: the WNBA.
The Atlanta Dream selected Okot 13th overall in the 2026 WNBA Draft, making her the highest-profile Kenyan basketball players to reach the league.
Okot has averaged 6.2 points and 3.7 rebounds through 27 games during her rookie season, according to the figures provided by her representatives.
