NAIROBI, Kenya– Choice Microfinance Bank has rebranded to Choice Bank, marking a shift in its operations with a focus on digital innovation to expand its market footprint across Kenya.
Speaking during the launch ceremony, Choice Bank Chief Executive Officer Bonface Isinta Ombui hailed the rebrand as a landmark milestone in the bank’s 10-year journey, describing it as a “bold re-invention” of its banking model to serve customers more efficiently in the digital age.
“Today, we are very proud to officially launch our first, inclusive, and purpose-driven digital banking model for a better experience for our customers,” said Ombui.
He emphasized that the bank’s strategy will prioritize affordable financing, particularly through electric vehicle financing, SME support in the Kenya-China Corridor, inclusive asset financing, and API-driven Banking-as-a-Service.
Ombui noted that this transformation would have far-reaching effects on Kenya’s economic growth by providing cheaper and more accessible financing options to individuals and businesses.
The rebrand follows a series of key developments over the past three years.
In 2021, the bank received a significant boost through investment by the Wakanda Network, infusing fresh capital and introducing a pan-African outlook to the institution.
A year later, the bank launched its proprietary core banking system and became a member of the Kenya Bankers Association.
By 2024, Choice Bank had reached critical regulatory milestones, including securing a National License, joining the National Payments System, and rolling out a modern mobile and internet banking platform, all of which laid the foundation for its digital-first approach.