KAMPALA, Uganda- President Yoweri Museveni has urged African content creators to use their growing online influence to tell stories that showcase the continent’s resources, opportunities, cultures and potential.
Museveni made the remarks after meeting a group of young African digital storytellers he fondly referred to as his Bazzukulu, including Kenyan comedian Daniel Ndambuki alias Churchil and Ghanaian YouTuber Wode Maya.
The Ugandan President said he became interested in their work during the recent Russia-Africa Summit and invited them for a discussion on Africa’s future, Pan-Africanism and the role of young people in shaping the continent’s image.
“I was pleased to see how their work promotes Africa’s potential and the spirit of Pan-Africanism,” Museveni said.
Africa’s five historical missions
During the meeting, President Museveni took the creators through what he described as Africa’s five historical missions: liberation, democracy, economic prosperity, strategic security and African unity.
He said Africa’s young digital voices have a role beyond entertainment, particularly in helping citizens better understand the continent’s history, development priorities and collective interests.
Museveni encouraged the creators to continue using social media and other online platforms to project positive African narratives and amplify stories that are often overlooked by international media.
The President has repeatedly argued that Africa’s political independence must be matched by economic transformation, regional integration and stronger continental cooperation.
For Museveni, the growth of African-led digital platforms offers an opportunity for the continent to shape its own image, promote investment, tourism and innovation, while challenging stereotypes that continue to dominate global coverage of Africa.
Churchill, Wode Maya among creators present
The meeting brought together creators from different African countries, underscoring the growing influence of cross-border digital storytelling in shaping conversations around culture, business, youth and development.
Wode Maya has built a strong following through content that highlights African entrepreneurs, tourism, infrastructure and communities, while Kenyan creators have increasingly used online platforms to tell local stories to regional and global audiences.
Museveni said creators should use their reach responsibly and remain focused on advancing the interests of African people.
He noted that social media has given young Africans an unprecedented opportunity to speak directly to audiences across borders, making content creators important players in cultural diplomacy and the continent’s development conversation.
The President did not announce a formal partnership or funding programme during the engagement, but his invitation signals growing recognition of creators as influential voices in Africa’s public narrative.
The meeting comes amid renewed calls for Africans to take greater control of how the continent is represented globally, with creators increasingly using YouTube, TikTok, Instagram, X and other platforms to promote African-owned stories.
