NAIROBI, Kenya – The Media Council of Kenya (MCK) has called for greater investment in environmental reporting, warning that limited access to credible information is hindering Kenya’s ability to respond to the climate crisis.
Speaking during the commemoration of the International Day for Universal Access to Information (IDUAI) 2025 in Nairobi on Monday, MCK Chief Executive Officer David Omwoyo said access to quality environmental information was “a lifeline and a right,” not a privilege.
This year’s global theme, “Ensuring Access to Environmental Information in the Digital Age”, comes as Kenya grapples with worsening droughts, floods, and shifting weather patterns.
“Citizens need early warning systems, policymakers require accurate data, and communities need practical knowledge to adapt and protect their livelihoods,” Omwoyo said at the event held at Safari Park Hotel.
He noted that although local media has expanded coverage through dedicated pages and programmes, environmental reporting remains largely event-driven, peaking around global conferences or government campaigns before fading away.
Stories, he said, often focus on political leaders while sidelining experts and community voices.
To close these gaps, Omwoyo said the Council is prioritising training for journalists to simplify complex science, interrogate policy, and adopt solutions-based reporting.
He emphasised that showcasing local innovations—from climate-smart farming to recycling enterprises—can inspire action and empower citizens.
The MCK boss also raised concern over misinformation in the digital space, cautioning that false or misleading content undermines trust in environmental communication.
He urged stronger adherence to journalistic ethics and fact-checking standards, citing the Council’s updated Code of Ethics for Media Practice 2025 and new digital guidelines.
“Without professional, responsible and independent media, the right to information cannot be fully realised,” Omwoyo said.
He further called for partnerships between government, civil society, academia and the media to make environmental data accessible, elevate community perspectives, and ensure continuous coverage beyond official events.
“Ultimately, the fight for the protection of the environment and sustainable development will not be won in negotiation halls alone. It will be won when citizens have the information they need to act, adapt and demand accountability,” Omwoyo said.
The commemoration brought together officials from the Commission on Administrative Justice, Katiba Institute, UNESCO, development partners and members of the media fraternity.
