WASHINGTON, D.C, USA – Miley Cyrus has dropped her famous surname from her public-facing identity as she prepares to enter a new chapter of her music career.
The global pop star has adopted “MILEY” as the central identity for her latest era, sparking widespread conversation among fans as she prepares to release her 10th studio album, Bass Persuades.
The album will arrive on September 18, 2026, marking another major chapter in Cyrus’ career and her first album rollout under Atlantic Records following her departure from Columbia Records.
The rebrand has already transformed her digital presence, with her social-media handles and website adopting the shortened “MILEY” identity.
Rather than using the full “Miley Cyrus” branding that audiences have known for years, the singer has placed her first name at the centre of the campaign.
Cyrus’ decision to remove her surname represents the most noticeable element of the new campaign. Her social-media identity now prominently uses @miley, while her website has also adopted the simplified branding.
The move has prompted fans to question whether the singer has changed her name permanently.
However, the rebrand appears to be a creative and professional decision rather than a legal name change.
Cyrus has used different images and musical identities throughout her career, and the latest move gives her another opportunity to distinguish her upcoming work from her previous eras.
The name change also arrives alongside a striking visual transformation. Her digital platforms now feature a predominantly red-and-black aesthetic, with dramatic photography and mysterious promotional imagery helping build anticipation for the new album.
The visuals create a darker and more theatrical identity around the project.
The rebrand comes just weeks before Cyrus releases Bass Persuades, her 10th studio album. The record will give fans a new body of work three years after her 2023 album Endless Summer Vacation.
The project also represents an important business transition. Cyrus signed with Atlantic Records in July 2026 after leaving Columbia Records. Bass Persuades therefore introduces her music to audiences under a new label while she simultaneously introduces a new visual identity.
Cyrus has previously given fans an indication of the emotional direction behind the album.
The singer described Bass Persuades as a “love story”, although she has indicated that its themes extend beyond romantic relationships.
The project explores ideas surrounding self-love, personal growth and transformation, reflecting a period of change in the singer’s life.
The singer has announced two special performances at the Hollywood Bowl in Los Angeles on October 16 and October 18, 2026.
