NEW YORK, United States — Uber on Wednesday unveiled a new feature allowing users to book hotel rooms directly through its app, marking another major step in the company’s effort to transform itself into an all-in-one digital platform for everyday services.
The new hotel booking service is being launched through a partnership with Expedia Group, giving Uber users access to more than 700,000 properties listed on Expedia’s travel platform. The collaboration could later expand to include short-term rental listings from Vrbo.
The booking tool functions similarly to traditional travel websites, allowing users to search hotels using maps and filters based on price, amenities, and guest ratings. Customers can also complete payments using card details already saved in the Uber app.
Speaking during a presentation in New York City, Uber Chief Executive Dara Khosrowshahi said the company is positioning itself as more than a transport platform.
“We’re no longer just an app for rides, or even two apps, or a family of apps for both rides and eats. Uber is now an app for everything,” Khosrowshahi said.
Ariane Gorin, the chief executive of Expedia, said the partnership aims to simplify users’ daily routines by combining multiple services within one ecosystem.
The move reflects a growing global trend toward “super apps” — digital platforms that integrate several services such as transport, payments, shopping, messaging, and travel into a single application. The model has long dominated in China through platforms like WeChat and Alipay.
Uber has steadily expanded beyond ride-hailing since launching Uber Eats in 2014. The food delivery arm later broadened into grocery shopping and retail deliveries, including cosmetics and electronics.
Its rivals are also moving in a similar direction. Airbnb has expanded from home rentals into local experiences and on-demand personal services such as massages and haircuts, while also experimenting with ride-hailing options.
Meanwhile, billionaire entrepreneur Elon Musk has outlined plans to turn X — formerly Twitter — into a broader financial and lifestyle platform, including future banking services.
Uber also used Wednesday’s event to showcase upcoming artificial intelligence features. The company said users will soon be able to ask the app to plan meals for an entire week, generate shopping lists, and arrange deliveries automatically.
A voice assistant powered by natural conversation is also under development, allowing users to navigate the app hands-free and interact with services more intuitively.
