spot_img

Sophos Launches Unified Global Partner Program to Drive Cybersecurity Growth

Date:

NAIROBI,Kenya— Global cybersecurity firm Sophos has unveiled a revamped partner program that merges its network with that of Secureworks, creating a single high-performance ecosystem aimed at accelerating business growth and enhancing cybersecurity service delivery.

The new Sophos Partner Program is designed to help partners scale faster, boost profitability, and deliver advanced security outcomes more efficiently.

The launch marks a significant milestone in Sophos’ partner engagement strategy, offering new tools, resources, and incentives that reflect the evolving needs of today’s cybersecurity providers.

“This program is built for how partners want to scale their business today,” said Chris Bell, Senior Vice President of Global Channel, Alliances and Corporate Development at Sophos.

“It offers a flexible and profitable path to growth, whether partners are expanding their managed services or launching advisory offerings.”

The unified program brings together more than 25,000 global partners under one platform, offering streamlined access to Sophos’ full security portfolio. From endpoint, cloud, and network security to next-generation SIEM and Managed Detection and Response (MDR), partners can now manage these services through the centralized Sophos Central platform.

This integration simplifies delivery and enables partners to provide comprehensive solutions at scale.

Research by Canalys indicates that for every dollar spent on cybersecurity products, customers spend an additional two dollars on services  underscoring the growing demand for partner-led cybersecurity expertise.

The new program addresses this trend by offering revenue multipliers, volume discounts, and integrated sales and marketing support.

Partners will also benefit from enhanced onboarding and training through Sophos Academy, improved access to customer success teams, and innovative tools like an AI-powered Sales Assistant, designed to simplify portal navigation and quoting processes.

Dave Peck, CEO of Trebron, said the changes position his company to “differentiate and win more deals on day one,” particularly in sectors like healthcare and manufacturing.

Andrew Campbell, Director of Security Category at Softchoice, echoed that sentiment, calling the program “a strong enabler of growth” that also “simplifies how we do business.”

Sophos’ unified partner initiative aims to deepen customer relationships, strengthen partner capabilities, and position its ecosystem as a leader in the competitive cybersecurity market.

Phidel Kizito
Phidel Kizito
Phidel Kizito Odhiambo is a seasoned journalist and communications professional with over five years’ experience in storytelling across Kenya’s top newsrooms, including Capital FM, Standard Media, and Jedca Media. Skilled in digital journalism, strategic communications, and multimedia production, he excels at crafting impactful narratives on an array of beats, including business, tech, and sustainability.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Share post:

Subscribe

spot_imgspot_img

Trending

More like this
Related

IShowSpeed Hits 49 Million YouTube Subscribers Live During Africa Tour

American YouTube sensation IShowSpeed has reached a major milestone,...

Sarah Mtalii Reveals Marriage Struggles Began in Fourth Year: “I Was Pregnant”

Media personality Sarah Mtalii has shared an account of...

Gachagua Hosts DCP Legislators’ Retreat, Signals 2027 Political Plans

MOMBASA, Kenya- Former Deputy President Rigathi Gachagua has hosted...

HSBC SVNS Kenya Early-Bird Tickets Sell Out Ahead of February Tournament

Early-bird tickets for the HSBC SVNS Kenya leg have...