Nike has officially opened its first East Africa flagship store at Sarit Centre in Nairobi, marking the brand’s formal retail entry into the region.
The launch brought together athletes, shoppers, influencers and business figures, with marathon legend Eliud Kipchoge among those in attendance.
The new outlet features Nike’s running, training, football and lifestyle collections, reflecting the company’s growing focus on the East African market.
The opening also adds to Nairobi’s position as a regional hub for global retail brands and sports culture.
Here are some of the moments captured during the launch of Nike’s first East Africa store.
