NAIROBI, Kenya- In a bold leap into the future, Safaricom Sacco has officially rebranded to Qona Sacco, signaling a transformative moment in its 23-year history.
The move reflects the Sacco’s remarkable growth, commitment to innovation, and dedication to empowering its members.
Founded in 2001 as a modest savings initiative for Safaricom employees, the Sacco has blossomed into one of Kenya’s leading financial cooperatives. With over 18,000 members and assets surpassing Ksh11.5 billion, it’s clear that this institution isn’t just surviving—it’s thriving.
The transition to Qona Sacco marks a new chapter. It’s more than just a name change; it’s a reimagining of what the Sacco stands for as it expands its horizons.
According to Chairman George Hunja, the rebranding encapsulates the Sacco’s transformation into a modern financial partner poised to meet its members’ evolving needs.
“This rebranding is not just about a name; it’s about a renewed commitment to our members. We grew under the wings of a giant, and now, we take flight together,” Hunja said.
Qona Sacco isn’t merely redefining itself—it’s also redefining how it supports its members. The Sacco is committed to providing tailored financial solutions for individuals and businesses, guiding them through life’s milestones with confidence.
CEO Joseph Njoroge highlighted the rebranding as a stepping stone for greater engagement. “Qona Sacco represents who we are today—a modern, forward-thinking financial partner,” he stated, emphasizing its mission to create lasting value for communities across Kenya.
This rebranding is part of a broader strategy to align with modern financial trends while staying true to the cooperative values that have been its foundation for over two decades.
With its new identity, Qona Sacco is positioning itself to compete in Kenya’s dynamic financial landscape. The Sacco aims to enhance its offerings, making financial empowerment more accessible to its diverse membership.
As the financial sector evolves, Qona Sacco is embracing digital transformation and innovative practices, ensuring it remains a relevant and reliable partner for its members.
The rebrand also symbolizes a promise to drive positive change while fostering a culture of trust, inclusivity, and progress.
Qona Sacco is a declaration of intent. This rebranding isn’t about leaving the past behind but rather building on its legacy to shape a future defined by growth, innovation, and empowerment.
With a fresh identity and an unwavering commitment to its members, Qona Sacco is ready to take on the challenges and opportunities of tomorrow, proving that change can indeed be a force for good.
