NAIROBI, Kenya- The digital creator economy in Kenya is about to get a significant boost.
Selar, Africa’s leading marketplace for digital creators, is officially expanding its footprint into the Kenyan market.
Known for its innovative e-commerce store builder, Selar empowers creators to showcase and sell digital products like courses, e-books, music, art, and more.
With Kenya emerging as a major hub for creative talent in East Africa, this expansion marks a crucial step in Selar’s mission to support and monetize the continent’s creative economy.
Douglas Kendyson, the visionary founder of Selar, is excited about what lies ahead for the platform and Kenyan creators.
“Kenya is the biggest market in East Africa with a wealth of amazing creators across various sectors,” Kendyson said. “This expansion is one of the most important decisions we’ve made as a company, and we’re thrilled to collaborate with Kenyan creators in the coming months.”
Selar’s entry into Kenya isn’t just about expanding its user base; it’s a strategic move to align with the platform’s broader goal of empowering African creators.
By providing the tools and platform necessary to monetize knowledge and skills, Selar aims to drive economic growth across the continent.
Last year alone, Selar facilitated over KSh 520 million in payments to African creators, a testament to its growing influence in the digital marketplace.
The timing of Selar’s expansion couldn’t be better. According to market intelligence from Coherent MI, Africa’s creative economy was valued at $3.08 billion (KSh 400 billion) in 2023 and is projected to skyrocket to $17.84 billion (KSh 2.3 trillion) by 2030.
This explosive growth, driven by a compound annual growth rate (CAGR) of 28.5pc, highlights the rising importance of digital creators—entrepreneurs, artists, influencers, and bloggers—who are leveraging online platforms to turn their creative skills into income.
Kenya has already proven to be one of Selar’s most significant markets in East Africa.
By expanding its presence, Selar aims to unlock even more opportunities for Kenyan creators to generate income.
The platform’s flexibility allows creators to customize their storefronts, set pricing, manage orders, and receive payments seamlessly. Additionally, Selar offers analytics and insights to help creators optimize their strategies and achieve success.
In a move that underscores its commitment to the digital ecosystem, Selar was recently accepted into a prestigious job tech accelerator program, securing a $50,000 grant.
This funding is expected to further bolster Selar’s mission of creating more opportunities for Kenyan and African creators, helping them turn their passions into sustainable careers.
As Selar continues to grow, its expansion into Kenya marks a pivotal moment for digital creators in East Africa.
